Jurnal Mirai Management
Vol 8, No 2 (2023)

Pengaruh Kemudahan Penggunaan, Manfaat, Keamanan Dan Promosi Terhadap Keputusan Penggunaan E-Wallet Ovo

Dwi Yuliyanti Astuti (Mahasiswa Manajemen, Universitas Dian Nuswantoro Semarang)
Mahmud Mahmud (Unknown)

Article Info

Publish Date
20 Oct 2023

Abstract

This study aims to analyze the effect of ease of use, benefits, security and promotion on the decision to use OVO e-wallet. The population in this study are consumers of E-wallet users who have made transactions on OVO at least 2 times with an age range of

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Journal Info
Jurnal Mirai Management
Website

Abbrev

mirai

Publisher

Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Mirai Management adalah jurnal berkala ilmiah yang diterbitkan Program Pascasrajan Sekolah Tinggi Ilmu Ekonomi (STIE) AMKOP Makassar terbit perdana sejak tahun 2016. ...