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All Journal International Conference on Law, Business and Governance (ICon-LBG) Ardhi: Jurnal Pengabdian dalam Negri Sasambo: Jurnal Abdimas (Journal of Community Service)
Mahmud Mahmud
Fakultas Ekonomi Dan Bisnis Dian Nuswantoro
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Education Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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The Factors That Influence The Firm Performance In The Furniture Industry Jepara . Mahmud; Guruh Taufan H; Ida Farida
International Conference On Law, Business and Governance (ICon-LBG) Vol 1 (2013): 1st ICon-LBG
Publisher : UBL

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (500.425 KB)

Abstract

Furniture industryinJeparais one ofIndonesias main commoditiesto be proud ofandbe maintainedevenif itneeds to be improved. The industryoccupiesa strategicpositionof being ableto contributeto regional revenueby 26% byvalue ofexports ofU.S.$ 130million ormorethanRp1trillionin 2010andin 2011reachedU.S.$ 111.65million. However,exportsfromJeparafurnitureislikely to declinedue toa variety of things. This study aimstoanalyze firm performance through, market orientation, learning orientation, and innovationin furnitureindustryinJepara. The samplesin this study were110smallandmedium-sizedenterprises. Sixthhypothesis with SEManalysis resultsof the researchare: (1) learningorientationhave a significant effecton firm performance, (2) learningorientationsignificant effect oninnovation, (3) marketorientation havea significant effect oninnovation, (4) marketorientationsignificantly influence on firms performance, (5) innovationno significant effect on firm performance. Indicatorvariablesthatneed to be consideredinlearningorientationisopen-mindednessandsharingof knowledge, whiletheindicatorvariable of themarket-orientation is competitororientationasa significant effect oninnovationandfirm performance. 
Workshop Peningkatan Organization Image SDN 2 Mojosari Kabupaten Rembang Febrianur I. F. S. Putra; Suhita W. Setyahuni; Mahmud Mahmud; Awanis L. Haziroh
ARDHI : Jurnal Pengabdian Dalam Negri Vol. 1 No. 6 (2023): Desember : Jurnal Pengabdian Dalam Negri
Publisher : Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ardhi.v1i6.110

Abstract

A good organization image is one of the factors for an organization to be able to achieve competitive advantage. To create a good image of an organization, an effective communication process is needed to the public. Online communication media and social media are effective organizational communication tools and can improve the organization's image. This community service activity is packaged in the form of training which aims to improve the skills of SDN 2 Mojosari teachers in mastering online media and social media as a means of organizational communication. Effective organizational communication can create a good image of the organization. This training activity has an impact on increasing the abilities of teachers and changing digital-based organizational communication strategies to improve the organization's image as one of the organization's competitive advantages.Organization image, Social Media, Organization Communication, Competitive Advantage
Peningkatan Keunggulan Kompetitif UMKM Toko AMMA Melalui Pelatihan Digital Marketing dan Laporan Keuangan Suhita Whini Setyahuni; Linda Ayu Oktoriza; Nanda Adhi Purusa; Mahmud Mahmud
Sasambo: Jurnal Abdimas (Journal of Community Service) Vol. 6 No. 3 (2024): Agustus
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/sasambo.v6i3.1996

Abstract

Keunggulan kompetitif entitas bisnis dapat dicapai melalui tata kelola manajemen yang baik, penguatan nilai produk, dan strategi pemasaran yang tepat. Pelatihan penyusunan laporan keuangan dan digital marketing didesain untuk tujuan meningkatkan kemampuan mitra dalam bidang akuntansi dan pemasaran. Pelatihan ini diikuti oleh 10 orang peserta yang berasal dari UMKM Toko AMMA di Kota Semarang. Metode yang digunakan dalam kegiatan pelatihan ini adalah focus group discussion (FGD) dan learning by practice. Bentuk pelatihan berupa papara materi dan praktik langsung yang didampingi oleh tim pengabdian FEB UDINUS. Kegiatan pelatihan ini berhasil meningkatkan kemampuan mitra dalam penguasaan penyusunan laporan keuangan dan keterampilan strategi digital marketing yang diukur dari peningkatan skor pre test dari rata-rata skor 67,7 menjadi 92,6 pada nilai post-test. Penguasaan mitra di bidang marketing meliputi penguasaan teknik pengambilan foto dan video serta teknik live pada marketplace. Enhancing The MSME’s Competitive Advantage Through Digital Marketing and Financial Report Workshop Competitive advantage of business entities can be achieved through good management, strengthening product value, and efficient marketing strategy. Training on preparing financial reports and digital marketing is designed with the aim of improving partners' abilities in the fields of accounting and marketing. This training was attended by 10 participants from the MSME AMMA Store in Semarang City. This training is a form of community service, which conducted through learning by practice method. The training itself is provided in two ways, first is oral presentation by team and followed by direct practice on preparing financial report and digital marketing technique. This training activity enhanced the participants skills in preparing of financial reports and digital marketing strategy skills as measured by an increase in pre-test scores from an average score of 67.7 to 92.6 in post-test scores. Participants skills on photo and video taking techniques improved as well as live techniques on the marketplace.
Co-Authors Awanis Linati Haziroh Febrianur Ibnu Fitroh Sukono Putra Fery Riyanto Guruh Taufan H Ida Farida Nanda Adhi Purusa Oktoriza, Linda Ayu Roymon Panjaitan Sih Dari Astuti Suhita W. Setyahuni Suhita Whini Setyahuni Tri Esti Rahayuningtyas