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All Journal Jurnal Mirai Management
Dwi Yuliyanti Astuti
Mahasiswa Manajemen, Universitas Dian Nuswantoro Semarang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Kemudahan Penggunaan, Manfaat, Keamanan Dan Promosi Terhadap Keputusan Penggunaan E-Wallet Ovo Dwi Yuliyanti Astuti; Mahmud Mahmud
Jurnal Mirai Management Vol 8, No 2 (2023)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v8i2.5650

Abstract

This study aims to analyze the effect of ease of use, benefits, security and promotion on the decision to use OVO e-wallet. The population in this study are consumers of E-wallet users who have made transactions on OVO at least 2 times with an age range of
Co-Authors Mahmud Mahmud