<![CDATA[ABSTRACT This research examines the principles of Nine Elements of Journalism by Bill Kovach and Tom Rosenstiel at AJI Denpasar. Seeing the current situation and the work of journalists that are racing with speed, need to be precise and other problems. Technological developments provide support for the work climate. However, can the verification process still be carried out when speed is demanded? That is one of the questions that the author wants to examine in this thesis with the formulation of the problem, namely: How is Bill Kovach and Tom Rosenstiel's Nine Elements of Journalism Understanding of Press Workers at the Alliance of Independent Journalists (AJI) Denpasar? What are the obstacles to implementing Bill Kovach and Tom Rosenstiel's Nine Elements of Journalism for Press Workers at the Alliance of Independent Journalists (AJI) Denpasar? What is the strategy to overcome the problem of implementing Bill Kovach and Tom Rosenstiel's Nine Elements of Journalism for Press Workers at the Alliance of Independent Journalists (AJI) Denpasar? The theory used in this study uses S-O-R (Stimulus Organism Response) Theory, New Media Theory and SWOT Theory. This type of data collection is qualitative from primary and secondary data sources. Data collection techniques used are observation, interviews, documentation. The research findings are: 1) Most of the press workers or journalists at the Alliance of Independent Journalists (AJI) Denpasar understand the principles of Bill Kovach and Tom Rosenstiel's Nine Elements of Journalism which were obtained in various ways such as reading books, reading information on websites or during on-the-job training or at the AJI Denpasar organization. 2) There are several points or elements of Bill Kovach and Tom Rosenstiel's Nine Elements of Journalism which became obstacles when applied by press workers at AJI Denpasar. The most dominant is element number four, namely independence, element number five, namely journalists being monitors of power. The third element of journalism is the discipline of verification and element number seven, namely the journalist must try to make things important, interesting and relevant. The strategy to overcome these obstacles is carried out in several ways, namely strengthening newsrooms, forming media companies with donation or subscription patterns to generate income and increasing the ability of journalists. Keywords: Nine Elements of Journalism Bill Kovach and Tom Rosenstiel, AJI Denpasar, Journalist, Newsroom]]>
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