Article Per Year (5 Year)
p-Index From 2020 - 2025
2.293
P-Index
This Author published in this journals
All Journal MUDRA Jurnal Seni Budaya ANUBHAVA: Jurnal Ilmu Komuniksi Hindu Penamas
I Nyoman Yoga Segara
Unknown Affiliation
Religion Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences

Published : 14 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 14 Documents
Search

 1   2 
Aspects Of Art, The Mystical Story And Religiosity Of Rangda And Barong In Mamintar Ceremony In The Adat Village Of Serangan I Nyoman Yoga Segara
Mudra Jurnal Seni Budaya Vol 31 No 3 (2016): September
Publisher : Institut Seni Indonesia Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31091/mudra.v31i3.48

Abstract

This article is a summary of the result of research to review aspects of the art, mystical stories and religiousity ofBarong and Rangda in Mamintar ceremony at Indigenous Village of Serangan. To reveal these aspects deeply, a qualitative approach is used with an ethnographic design through active participation observation, interview and documentation method. Based on this methodology, the research explained that first, Barong and Rangda for Serangan people has an arts aspect but religious. This religious art is needed to bind a sense of devotion to God. Second, aspects of religious art in the Barong and Rangda were born from a long process of sanctification, including the magical power that is built through various myths and mystical stories. Third, Barong and Rangda is the meeting of two different strengths into one or monodualistic of a samyoga to generate new energy. Mamintar ceremony is samyoga of monodualistic Barong and Rangda with the energy produced to neutralize the negative influences that come from the sea. Fourth, the presence of Barong and Rangda in Mamintar ceremony becomes legitimator to the reinforcement of social solidarity of the society that are under the threat, especially from the outside through a giantic project of beach reclamation, strengthening selfidentity as an island communities who still love the sea, and means of culture to be in harmony with the universe.Keywords: Religious-Art, Mystical Stories, Religiosity, Barong, Rangda, Mamintar Ceremony.
MANAJEMEN KOMUNIKASI PT. AGAVI DALAM PEMBINAAN KELOMPOK USAHA MIKRO KECIL DAN MENENGAH (STUDY PADA PROGRAM MAHASISWA MAGANG BERSERTIFIKAT DI NUSA PENIDA) I Kadek Nova Semadi; I Nyoman Yoga Segara; I Wayan Wastawa
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 4 No. 2 (2024): Political and Cultural Communication
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/anubhava.v4i2.3494

Abstract

PT. AGAVI is a company that focuses on agriculture and its interaction with society and the environment. Based on the focus of the company's work then gave birth to a certified student internship program. PT. AGAVI is a partner of the Ministry of Education and Culture's MSIB program of the Republic of Indonesia. The aim is to facilitate students in actualizing their skills while helping assisted MSMEs in developing businesses based on existing local potential. The program is made in terms of Collaborative R&D. This research is formulated in 3 problems, namely: relating to communication management patterns, supporting and inhibiting factors of communication management, as well as the implications of communication management at PT. AGAVI in providing guidance to the Young Loka UMKM group through the MSIB program. This type of research is qualitative research. This research is a qualitative research design that focuses on case study observations. This research in determining the informants using purposive sampling technique. Data collection in this study was carried out by observation, interviews, and document collection. Activities carried out by researchers in data analysis are data collection, data reduction, data presentation, and verification. The results of the study show that POAC management in the context of research on apprentice students at PT. AGAVI refers to the management approach used to plan, organize, implement and control various operational and strategic activities related to the production, operation and development of Youth Workshops in Nusa Penida.
IMPLIKASI KOMUNIKASI MITIGASI BENCANA BERBASIS PENGGUNAAN SIMBOL KEARIFAN LOKAL DALAM PROGRAM KENTONGAN RRI DENPASAR Pramana, Ida Bagus Ngurah Tri; I Nyoman Yoga Segara; I Wayan Wastawa
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 4 No. 2 (2024): Political and Cultural Communication
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/anubhava.v4i2.3898

Abstract

Radio Republik Indonesia (RRI) initiated the Kentongan broadcast program in the final quarter of 2019, focusing on disaster mitigation education. As it enters its fifth year of implementation in 2024, there are challenges in disseminating information on disaster mitigation. Targeting the Balinese community as the audience, the local wisdom symbols can be incorporated into radio broadcast programs as part of an integrated cultural preservation and disaster mitigation education. The formulation of the research problem in this study is to determine the implications of local wisdom symbols in the RRI Denpasar Kentongan program. The theory employed for analysis is the Hypodermic Needle Theory. The research uses a descriptive-verification research method with the research location at RRI Denpasar. Primary data is collected through in-depth interviews and observations, with informant selection using purposive sampling. Data analysis consists of four stages: data collection, data condensation, data presentation, and conclusion drawing. Data is presented in narrative text supported by graphs or tables. From the data analysis, it was found that the implications of disaster mitigation communication can be observed through the feedback provided by listeners. RRI Denpasar needs to maximize the implementation of the Kentongan program by maintaining the continuity of the program and addressing relevant disaster topics along with local wisdom to support the persuasion process.
MASA DEPAN MASYARAKAT HINDU NUAULU DI MALUKU TENGAH I Nyoman Yoga Segara; Kuckreja, Ravinjay
Penamas Vol 37 No 1 (2024): Volume 37, Issue 1, January-June 2024
Publisher : Balai Penelitian dan Pengembangan Agama Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31330/penamas.v37i1.787

Abstract

Fearing discrimination from the Indonesian government, the Nuaulu tribe in Central Maluku have chosen to declare themselves as “Hindu”. Their ancestral customs are similar to mainstream Hindu beliefs and traditions. However, they lack the Hindu Gods, the Sanskrit mantras and the unifying scripture of the Vedas. What is left is a local indigenous religion. However, their bad experience with being categorized as an ancestral faith (aliran kepercayaan) has led them to be self-declared Hindus. In such a circumstance, Hinduism can either unconditionally accept them despite the lack of evident resemblance, or the Nuaulu tribe can alter their religion’s façade to duplicate crucial Hindu identifiers. This paper questions what it means to be a Hindu, what Hinduization is, and how discriminatory definitions torment indigenous religions.
PERILAKU KOMUNIKASI MASYARAKAT HINDU DAN ISLAM DALAM MENJAGA TOLERANSI UMAT BERAGAMA DI DESA CANDIKUNING (STUDI PASCA NYEPI TAHUN BARU SAKA 1938/2016) Renata Lusilaora Siringo Ringo; I Wayan Wastawa; I Nyoman Yoga Segara
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 1 No. 1 (2021): Communication, Moderation and Harmony
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/anubhava.v1i1.1060

Abstract

This study aims to determine several supporting factors as well as inhibiting communication behavior in Candikuning Village in maintaining tolerance, how communication behavior and to determine the implications of the communication behavior of Hindu and Muslim communities in Candikuning Village in maintaining tolerance. This research is descriptive qualitative research. The research subjects were Hindu and Muslim communities in the village of Candikuning. Data collection methods used were observation, interviews, documentation, and Islam in Candikuning to maintain tolerance supported by historical factors, language, familial attitudes, polite attitudes, and respect for differences. The problems that occur in building tolerance between Hindus and Muslims occur when someone changes religions when they are getting married, there are residents who are not native to Candikuning Village who try to invite people to change beliefs and the language factor. The communication behavior of the Hindu and Muslim communities in Candikuning Village cannot be separated from interpersonal communication activities. Every person's response to a stimulus is always manifested in the form of real or open action, through language, discussion, and dialogue. The nonverbal behavior of the community in Candikuning Village is based on observations using body language and objects. The implications that occur from the communication behavior of the Hindu and Muslim communities in Candikuning Village are the realization of tolerance through the adaptation of community interactions, the reactivation of religious communication forums, and further strengthening of social control.
STRATEGI KOMUNIKASI PEMASARAN DAYA TARIK WISATA ALAS KEDATON DI DESA KUKUH I Gusti Ngurah Putu Dedy Wirawan; I Nyoman Yoga Segara; I Nyoman Alit Putrawan
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 1 No. 1 (2021): Communication, Moderation and Harmony
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/anubhava.v1i1.1069

Abstract

The management of Alas Kedaton tourism object is managed by the village so that the promotion has not been maximized, within five years the visitors of the archipelago have decreased while foreign visitors have experienced fluctuations, currently promotions only use brochures, as well as the lack of the government's role in marketing and infrastructure, issues that must be studied 1) what is the form of marketing communication for Alas Kedaton tourism object in Kukuh Village, Marga, Tabanan? 2) how can a marketing communication strategy be used to increase visitors? 3) what are the implications of integrated marketing communication (IMC) and the SOSTAC model. The results of the study found that the manager of Alas Kedaton tourism object must 1) Horizontal coordination between stakeholders is not optimal. Each stakeholder is still focused on his own business, (2) communication that focuses on the marketing mix has not been implemented, and (3) to establish good communication with the government regarding infrastructure development and promotion and to take advantage of village proximity. The heads of clans together with the government in an effort to help oversee information, submit proposals and promotions through online media. The implications of the Alas Kedaton tourism object marketing communication strategy in seeking communication effectiveness by considering the influence of communication include: 1) cognitive, namely eliminating ambiguity, forming attitudes and convincing the public about the products, media to be used in advertising planning. 2) affective to find feelings, attitudes, behaviors, and emotions in buying products offered by managers of Alas Kedaton tourism object. 3) behavior to determine intention or behavior in buying products offered at Alas Kedaton tourist attractions.Â
KEPEMIMPINAN KEPALA DESA DALAM PENGELOLAAN PROGRAM 2019 UNTUK PELAYANAN PUBLIK DI DESA TARO (KAJIAN KOMUNIKASI POLITIK) I Wayan Sedia; I Nyoman Yoga Segara; I Wayan Wastawa
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 1 No. 1 (2021): Communication, Moderation and Harmony
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/anubhava.v1i1.1071

Abstract

In the midst of budget constraints, the village head of Taro in 2019 has achieved a lot of success in his services to the community in the village of Taro. Such as, through the road infrastructure program can reduce unemployment and poverty, online population administration programs, rural tourism development programs that obtain champions of national hope, awards Kalpataru and the Women's Farmers Group Program (KWT) won first place in the province. The method used in data collection is observation or observation by researchers, researcher interviews with respondents, documentation that is by collecting writings, photos of research sites and literature, especially those in the literature of the Hindu Dharma Negeri Denpasar State Institute. Data analysis techniques in this study used descriptive qualitative which emphasizes the meaning of the phenomena that arise with content analysis. This analysis emphasizes the importance of messages in verbal and nonverbal communication. A qualitative descriptive method with a content analysis approach, to understand political communication carried out by the village head of Taro. Â Based on the results of research conducted, the Taro village head in his leadership used a political communication strategy through the implementation of the vision and mission of the Taro village government with a work program. Collaboration that has been carried out with government agencies, customs, community groups, and mass media and the use of symbols. The function of political communication is carried out by providing information forming networks and providing solutions. The implications of the political communication of the village head can improve the welfare of the community and the progress of the Taro village.
JARGON POLITIK AGAMA DAN BUDAYA PASANGAN CALON KOSTER-ACE SEBAGAI MEDIA KOMUNIKASI POLITIK DALAM PEMILIHAN GUBERNUR BALI 2018 Dewa Putu Agus Sanjaya Putr; I Nyoman Yoga Segara; I Gede Sutarya
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 1 No. 1 (2021): Communication, Moderation and Harmony
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/anubhava.v1i1.1072

Abstract

Since the year 1999, the election method applied in Indonesia was representative election. A great change occurred when Law number 32 year 2004 was legalized. As a result, politics in Indonesia also changed. The head of a region is directly elected by all people. During Balinese governor election in 2018, politic communicators start to focus the style of their politic communication by using cultural and religious political jargons to gain Balinese sympathy. Based on the illustration above, this research focuses on discussing about (1) the constructive material of political jargons which uses religion and culture as political communications during Balinese governor election 2018, (2) electors’ perception towards the use of religion and culture as political jargons during Balinese governor election 2018, (3) political communication models using religion and culture during Balinese governor election 2018. The theories applied in analyzing research problems are dramaturgy theory by Erving Goffman. This research employs qualitative method. By applying qualitative method, the data being analyzed is descriptive data in the form of written and verbal words and observable behavior performed by politicians. The study reveals the following results. First, the material of religious and cultural political jargons used by the candidates of Balinese governor are the use of Balinese alphabets, color symbols, and traditional clothes which are used as a tool in political dramaturgy during the campaign. Second, the electors’ perceptions on the use of political jargons as communicative media during Balinese governor elections is a positive thing. The result of the survey shows that the electors are interested in electing the candidate because of the religion and cultural jargons as political communicative media. Third, there are positive and negative outputs for the political communication model.
Kampanye Dalam Jaringan (Daring) Pemilihan Perbekel Serentak di Kabupaten Badung Tahun 2022 Studi Kasus di Desa Dalung, Kecamatan Kuta Utara, Kabupaten Badung: Digitalisasi Kampanye Pemilihan Perbekel di Desa Dalung Tahun 2022 Ni Luh Ernawati; I Nyoman Yoga Segara; I Gede Sutarya
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 4 No. 1 (2024): Culture and Family Communication
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/anubhava.v4i1.2759

Abstract

The online campaign for the election of the Perbekel of Dalung in the 2022 Election of the Simultaneous Village Head of the Badung Regency is a campaign activity carried out by the candidate for the Mayor of the Village through social media using the internet or social media networks. Campaigns can choose social media to be used such as Facebook, Instagram, YouTube, WhatsApp etc. The stages of the online campaign for selecting workshop workers are regulated in Badung Regent Regulation Number 78 of 2021 concerning Guidelines for the Selection and Dismissal of Worker Selection, which later technically the stages are issued in the Decree of the Badung Regent Number 104/0419/HK/2021 concerning Determining the Implementation of Simultaneous Worker Elections in Badung Regency Year 2022. This study used qualitative research methods. The online campaign found obstacles including not having a budget listed for the preparation and implementation of the online campaign, the time for carrying out the online campaign was too short, Prospective Worker Candidates were passive in using social media, Voters were not interested in finding information about the Worker Election and the candidate Worker Candidates, Voters did not receive socialization enough about the introduction of the candidates, voters are lazy to open, read and watch campaign messages via the WhatsApp group and the duration of the video that is too long also makes voters lazy to watch, let alone packed with standard procedures, determined in detail by the committee based on applicable regulations. The online campaign in Dalung Village also had several impacts, namely: security in an atmosphere where the online campaign in Dalung Village was safe and controlled, the lack of public enthusiasm was seen from the total participation in the voting which was only 63.3 percent and the online campaign became ineffective for candidates if they did not supported by the activeness of the candidates to socialize previously in the community and passively socializing themselves regularly and periodically on their social media accounts.
PENGARUH STRATEGI KOMUNIKASI, KUALITAS WEBSITE DAN KONTEN MEDIA INSTAGRAM TERHADAP CITRA PEMERINTAH KOTA DENPASAR PADA BAGIAN PROTOKOL DAN KOMUNIKASI PIMPINAN SEKRETARIAT DAERAH KOTA DENPASAR I Wayan Agus Yuliawan; I Nyoman Yoga Segara; I Gede Sutarya
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 3 No. 1 (2023): Marketing Communication and New Media Strategies
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/anubhava.v3i1.2807

Abstract

The use of social media, particularly Instagram by local government can quickly reach everyone. Through social media, the government can provide direct and open contributions, get feedback, allow commenting and share information quickly and without limits. This research aims to determine the effectiveness of using Instagram to improve the image of the Denpasar City Government through interactions and feedback from social media followers as a form of public information openness, implemented by the Public Relations Department in responding to news and promoting a positive image in the community. This research found that Communication Strategy, Website Quality and Instagram Content have an impact on the Government's Image. Although each independent variable can influence the dependent variable, significant results will only occur if all variables are implemented optimally.
Co-Authors Dewa Putu Agus Sanjaya Putr I Gede Sutarya I Gusti Ngurah Putu Dedy Wirawan I Kadek Nova Semadi I Made Argawa I Nyoman Alit Putrawan I Nyoman Ananda I Wayan Agus Yuliawan I Wayan Sedia I Wayan Wastawa Ida Ayu Tary Puspa Kuckreja, Ravinjay Ni Kadek Ayu Pradnya Paramita Ni Luh Ernawati Pramana, Ida Bagus Ngurah Tri Putu Asrinidevy Renata Lusilaora Siringo Ringo Sari, Ida Ayu Putu Widya Indah