Jurnal Mahasiswa Kreatif
Vol. 1 No. 6 (2023): November : Jurnal Mahasiswa Kreatif

Cracking The Impulsive Shopping Code: (An Intriguing Exploration Of Indomaret In Huko-Huko Village)

Jeanette Tangalayuk (Universitas Sembilabelas November Kolaka)
Almansyah Rundu Wonua (Universitas Sembilabelas November Kolaka)
Hanif Kurniadi (Universitas Sembilabelas November Kolaka)

Article Info

Publish Date
20 Oct 2023

Abstract

This study seeks to investigate the relationship between discounts and product display in influencing impulsive buying among customers at Indomaret in Huko-Huko Village. The study encompassed all customers of Indomaret in Huko-Huko Village, with a sample of 110 respondents chosen using purposive sampling. The research data was analyzed using the Structural Equation Modeling (SEM-PLS) method. The results of the study indicate that discounts have a positive and statistically significant impact on impulsive buying, and product display also has a positive and significant influence on impulsive purchases

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Journal Info
Jurnal Mahasiswa Kreatif
Website

Abbrev

jmk-widyakarya

Publisher

Universitas Katolik Widya Karya Malang

Subject

Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

Description

Ilmu Sosial Humaniora, Pertanian, Kesehatan, Peternakan, perikanan, Politik, Pendidikan, Ilmu Teknik, Teknik Elektro dan Informatika, Desain Komunikasi Visual, Manajemen, Ekonomi dan Akuntansi, Kewirausahaan dan ...