Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Vol. 1 No. 5 (2023): Oktober : Maeswara

Strategi Pengembangan Usaha Kafe “Inspirasi Kopi” Dengan Metode Business Model Canvas Dan Ten Types Of Innovation

Muhammad Razzaq Yogie Setiawan (Unknown)
Aries Kurniawan (Unknown)
Vembri Aulia Rahmi (Unknown)
Hadi Ismanto (Unknown)



Article Info

Publish Date
05 Sep 2023

Abstract

Muhammadiyah organization and also their business entity have a lot of branch in various region. In Kabupaten Gresik there are Economy and Entrepreneur Council PCM GKB and many business entity. One of the business entity is Inspirasi Kopi Cafe, that was focusing on food and beverages. This business entity relatively new so it needs more strategic and new innovation for the future progress. Business Model Canvas and Ten Types of Innovation is the most perfect business model to be used for the developmen of Inspirasi Kopi Cafe. In this research use qualitative approach, that was producing descriptive data from deep interview that was held. The data research collected from four diffent source person. From the result of this research that was developed using Ten Types of Innovation is profit model innovation, Innovation of Serve, Innovation that was involving consument and Innovation product system. Reseracher decide to rearrange the Business Model Canvas that was adopted from the old Business Model Canvas with a research using interview and obeservation method, so that it formed the remodelling business model canvas that can help develop the business entity of Inspirasi Kopi Cafe.

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Journal Info

Abbrev

Maeswara

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Human Resource Management, Financial Management, Marketing Management, Public Sector Management, Operations Management, Supply Chain Management, Corporate Governance, Business Ethics, Management Accounting and Capital Markets and ...