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All Journal Jurnal Adijaya Multidisiplin Journal of Economic Education and Entrepreneurship Studies Jurnal Aplikasi Manajemen & Kewirausahaan MASSARO Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Ekonomi Bisnis dan Kewirausahaan Fundamentum: Jurnal Pengabdian Multidisiplin Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat Pemberdayaan Masyarakat: Jurnal Aksi Sosial
Vembri Aulia Rahmi
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Hambatan Pedagang Ayam Potong Di Pasar Babat Lamongan Dalam Melakukan Sertifikasi Halal Klarista Mayang Sari; Aries Kurniawan; Vembri Aulia Rahmi; Hadi Ismanto
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 1 No. 4 (2023): AGUSTUS : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v1i4.101

Abstract

The implementation of halal certification for broiler traders at the Babat Lamongan Traditional Market has not run optimally, as evidenced by the fact that many broiler traders do not yet have halal certification. There are several reasons why the broiler traders at the Babat Lamongan Traditional Market do not have halal certification. The purpose of this study is to find out what obstacles the chicken traders experience at the Babat Lamongan Traditional Market so that they do not have halal certification. This study uses a qualitative research method with a descriptive approach. The results of this study are that the broiler traders at Babat Lamongan Traditional Market do not yet have halal certification due to five factors namely, economy, mindset, administration, technology and knowledge.
Strategi Pengembangan Usaha Kafe “Inspirasi Kopi” Dengan Metode Business Model Canvas Dan Ten Types Of Innovation Muhammad Razzaq Yogie Setiawan; Aries Kurniawan; Vembri Aulia Rahmi; Hadi Ismanto
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 1 No. 5 (2023): OKTOBER : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v1i5.273

Abstract

Muhammadiyah organization and also their business entity have a lot of branch in various region. In Kabupaten Gresik there are Economy and Entrepreneur Council PCM GKB and many business entity. One of the business entity is Inspirasi Kopi Cafe, that was focusing on food and beverages. This business entity relatively new so it needs more strategic and new innovation for the future progress. Business Model Canvas and Ten Types of Innovation is the most perfect business model to be used for the developmen of Inspirasi Kopi Cafe. In this research use qualitative approach, that was producing descriptive data from deep interview that was held. The data research collected from four diffent source person. From the result of this research that was developed using Ten Types of Innovation is profit model innovation, Innovation of Serve, Innovation that was involving consument and Innovation product system. Reseracher decide to rearrange the Business Model Canvas that was adopted from the old Business Model Canvas with a research using interview and obeservation method, so that it formed the remodelling business model canvas that can help develop the business entity of Inspirasi Kopi Cafe.
Peningkatan Daya Saing Rebana “Surya Agung Percussion”: Analisis SWOT Rizky Amalya Noer Elfrida; Vembri Aulia Rahmi
Jurnal Adijaya Multidisplin Vol 1 No 06 (2024): Jurnal Adijaya Multidisiplin (JAM)
Publisher : PT Naureen Digital Education

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Abstract

Penelitian ini bertujuan untuk menganalisis faktor internal dan eksternal yang mempengaruhi daya saing Rebana Surya Agung Percussion serta mengusulkan strategi pengembangan yang tepat. Metode analisis SWOT digunakan untuk mengidentifikasi kekuatan, kelemahan, peluang, dan ancaman yang dihadapi oleh Rebana Surya Agung Percussion. Data yang diperoleh dari penelitian ini dianalisis menggunakan matriks SWOT untuk menentukan posisi strategis perusahaan. Hasil penelitian menunjukkan bahwa faktor internal Rebana Surya Agung Percussion memiliki nilai matriks sebesar 2,38, sedangkan faktor eksternal memiliki nilai matriks sebesar 2,43. Berdasarkan matriks grand strategi, Rebana Surya Agung Percussion ditempatkan pada kuadran II, yang menunjukkan adanya peluang untuk mengembangkan strategi diversifikasi. Strategi yang diusulkan meliputi integrasi horizontal untuk memperluas lini produk dan jaringan distribusi ke wilayah-wilayah potensial lainnya. Selain itu, strategi diversifikasi konsentris juga direkomendasikan untuk menciptakan produk tambahan yang masih terkait erat dengan seni rebana. Dengan mengimplementasikan strategi ini, Rebana Surya Agung Percussion diharapkan dapat meningkatkan daya saingnya di pasar dan memperluas pangsa pasar
Analisis SWOT dan QSPM Pada Pengembangan Bisnis Kuliner “UMMAH” Amaliyah Zahrotul Ikhsani; Vembri Aulia Rahmi
Jurnal Adijaya Multidisplin Vol 1 No 06 (2024): Jurnal Adijaya Multidisiplin (JAM)
Publisher : PT Naureen Digital Education

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Abstract

Penelitian ini bertujuan untuk merumuskan prioritas strategi yang tepat dalam rangka meningkatkan produktivitas dan perkembangan bisnis yang dijalankan oleh usaha mikro “Ummah”. Penelitian yang dilakukan bersifat kualitatif fenomenologi dengan analisis SWOT dan QSPM. Pengumpulan data pada dilakukan  menggunakan teknik wawancara dan observasi pada pemilik, pegawai, mitra, konsumen, dan pesaing. Instrumen penelitian yang digunakan berupa lembar kuesioner dan daftar pertanyaan. Hasil penelitian yang didapatkan adalah usaha mikro “Ummah” terletak pada kuadran I pada matriks IE dengan koordinat (3,17;3,14), strategi yang disarankan pada matriks SWOT adalah sttrategi S-O. Hasil analisis QSPM menghasilkan prioritas strategi berupa kerjasama atau negosiasi kredit dengan supplier, perbaikan manajemen bahan baku, dan penerapan sistem DP minimal 50%.
Strategi Pengembangan Bisnis Percetakan “FAZAREDESIGN” Ivana Thynaba Nareza; Vembri Aulia Rahmi
Jurnal Adijaya Multidisplin Vol 1 No 06 (2024): Jurnal Adijaya Multidisiplin (JAM)
Publisher : PT Naureen Digital Education

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Abstract

Penelitian ini bertujuan untuk mengetahui penerapan analisis SOAR dalam menentukan strategi pengembangan bisnis pada Usaha Percetakan Fazaredesign. Penelitian yang dilakukan menggunakan metode kualitatif fenomenologi dengan analisis SOAR dan pendekatan 5-I (Initiate, Inquire, Imagine, Innovate, Implement). Pengumpulan data pada penelitian menggunakan data primer dan sumber data sekunder berupa observasi dan wawancara terhadap sejumlah informan terkait. Hasil dari penelitian ini menunjukan bahwa analisis SOAR dengan pendekatan 5-I dapat diterapkan pada strategi pengembangan bisnis percetakan menghasilkan 1. Strategi penetrasi pasar dengan memperluas jaringan pemasaran melalui social media, E-commerce dan membuat konten semenarik mungkin agar dapat memikat para pelanggan 2. Strategi pengembangan produk dengan membuat inovasi produk atau design yang sedang tren saat ini agar dapat menarik minat konsumen.
Pendekatan Ten Type Of Innovation Sebagai Upaya Peningkatan Pendapatan Nasi Madura “Hasina Ririd” Alief Gymnastiar, Muhammad; Vembri Aulia Rahmi
Jurnal Adijaya Multidisplin Vol 2 No 02 (2024): Jurnal Adijaya Multidisiplin (JAM)
Publisher : PT Naureen Digital Education

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Abstract

Penelitian ini bertujuan untuk mengetahui kondisi pasar, para pesaing dan kondisi internal perusahaan dari perspektif metode Ten Types of Innovation dan mengetahui tipe inovasi & taktik apa saja yang bisa dipilih agar Nasi Madura Hasina Ririd dapat berkembang lebih baik. Penelitian ini bersifat kualitatif fenomenologi dengan pengumpulan data melalui observasi, wawancara dan studi literatur. Dari hasil penelitian ini ditemukan pengembangan bisnis Nasi Madura Hasina Ririd dapat dilakukan dengan menggunakan metode Ten Types of Innovation dengan menggunakan business model shifting yang meningkatkan pendapatan dan menggunakan tujuh tacktikal inovasi yang terdiri dari Cost leadership yang memfokuskan pendapatan dengan pembelian yang banyak, Koopetisi bergabung dengan paguyuban kuliner, Efisiensi Proses menerapkan sistem menghemat biaya, waktu dan energi, Ease of use menampilkan kemasan yang simple dan nyaman, Go Direct membuka toko online di facebook dan whatsapp, Loyalty Program memberikan potongan bagi customer setia dan Values Aligment memperkuat branding nama usaha.
Analisis Customer Segment dan Chanels Dalam Upaya Perluasan Jangkauan Konsumen Pada Usaha “Pemotongan Unggas H. Nawawi”: Dampak Perbaikan Jalan Achmat Faridzi; Vembri Aulia Rahmi; Aries Kurniawan; Hadi Ismanto
Jurnal Adijaya Multidisplin Vol 2 No 04 (2024): Jurnal Adijaya Multidisiplin (JAM)
Publisher : PT Naureen Digital Education

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Abstract

Penelitian ini bertujuan untuk mengetahui pemetaan business model canvas yang diterapkan oleh usaha “Pemotongan Unggas H. Nawawi” saat ini, serta mengetahui customer segment dan channel yang sudah ada maupun rencana tujuan bisnis yang ingin diraih. Metode yang digunakan adalah metode kualitatif fenomenologi dengan teknik pengumpulan data berupa observasi dan wawancara dengan instrumen penelitian berupa daftar pertanyaan wawancara pada pemilik, dan pegawai.
Marketing Strategies to Enhance Consumer Repurchase Interest in Herbal Beverage Products Nur Muhammad Qolbi; Vembri Aulia Rahmi
Journal of Economic Education and Entrepreneurship Studies Vol. 5 No. 4 (2024): VOL. 5, NO. 4 (2024): JE3S, DESEMBER 2024
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/je3s.v5i4.5171

Abstract

This study identifies the strengths, weaknesses, opportunities, and threats faced by the Cap Barokah turmeric and tamarind business and develops strategies to boost consumer repurchase interest. Using phenomenological research with SWOT analysis, data were collected through interviews and field observations to understand internal and external factors influencing consumer behavior. The findings highlight key strengths such as high product quality, hygienic production processes, and competitive pricing. However, weaknesses include limited distribution, lack of halal certification, and minimal use of digital marketing. Opportunities arise from growing public awareness of health benefits linked to herbal drinks and potential product diversification. Conversely, threats include competition from similar products, changing consumer preferences, and economic challenges due to the pandemic. To address these issues, the micro, small, and medium enterprise (MSME) should strengthen its marketing strategy by utilizing digital media, expanding distribution networks, and obtaining halal certification to enhance consumer trust. By leveraging its strengths and opportunities while mitigating weaknesses and threats, the business can foster consumer loyalty and maintain its competitive edge in the local market. Continuous innovation and strategic improvements are essential for achieving sustainable growth in the future.
PERANAN DIGITAL MARKETING DALAM MEMBANTU PENGEMBANGAN TAKACHI MURA BAKERY DI GRESIK Silvia Salsabilah; Vembri Aulia Rahmi; Kurniawan, Aries
Jurnal Aplikasi Manajemen & Kewirausahaan MASSARO Vol. 7 No. 1 (2025): Jurnal Aplikasi Manajemen & Kewirausahaan MASSARO
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian Masyarakat ITB Nobel Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37476/massaro.v7i1.5016

Abstract

Dalam perkembangan teknologi digital, dampaknya terhadap strategi pemasaran UMKM, seperti Takachi Mura Bakery di Gresik, sangat signifikan. Penelitian ini bertujuan untuk menganalisis bagaimana digital marketing mendukung pertumbuhan UMKM tersebut. Data dikumpulkan menggunakan metode kualitatif deskriptif dan teknik purposive sampling melalui wawancara, observasi, serta dokumentasi. Hasil riset menunjukkan bahwasannya penerapan digital marketing, khususnya melalui media sosial seperti Facebook, Instagram, dan WhatsApp, berhasil memperluas jangkauan pasar, meningkatkan interaksi dengan pelanggan, dan mendukung kenaikan penjualan. Kesimpulannya, digital marketing berperan krusial dalam meningkatkan daya saing dan keberlanjutan UMKM di era digital.
STRATEGI KEBERLANJUTAN USAHA PERCETAKAN CV DEALIMA PROSENT Robi’atul Adawiyah Bukhori; Vembri Aulia Rahmi
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol. 2 No. 4 (2025): Agustus : Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/2py4c310

Abstract

The main focus of this study is on the implementation of sustainability strategies and dynamic capabilities, This study aims to identify and analyze factors that influence business sustainability at CV. Dealima Prosent, Through a qualitative approach with a phenomenological method This research was conducted at CV. Dealima Prosent which is located in Dusun Gantang, Boboh Village RT 03 RW 02, Menganti District, Gresik Regency, the study was conducted for 3 months. Data collection techniques with observation, interviews and documentation. The results of the study indicate that the sustainability of CV. Dealima Prosent's business is greatly influenced by the management of skilled and competent human resources, as well as the application of the latest technology to improve efficiency and product quality, to further strengthen competitiveness, companies are recommended to expand non-technical training for employees, develop an online platform for customer service, and highlight quality and service to compete in the market. The research subjects involved 1 business owner, 1 employee and 4 Customers. Data validity testing using triangulation, namely sources, data collection techniques, and time. This study explores an in-depth understanding of the challenges faced by companies in maintaining competitiveness in the increasingly competitive printing industry. In terms of theory, it is suggested that future research develop a Dynamic Capability framework that is more relevant to SMEs, by including the dimension of customer participation in sensing (customer-driven sensing) and adding focus on organizational culture transformation and local value-based learning. In addition, integrating the concept of business resilience into this theory is very important to deal with uncertainty and crisis. The development of this theory will be increasingly applicable to SMEs in building an adaptive and inclusive business sustainability model.
Co-Authors Abdullah Mujaddid Achmat Faridzi Alief Gymnastiar, Muhammad Amaliyah Zahrotul Ikhsani Aries Kurniawan Beni Dwi Komara Hadi Ismanto Ifahda Pratama Hapsari Ivana Thynaba Nareza Klarista Mayang Sari Muhammad Razzaq Yogie Setiawan Muhammad Rosyihuddin Nur Muhammad Qolbi Rizky Amalya Noer Elfrida Robi’atul Adawiyah Bukhori Sabrina Nurhaliza Silvia Salsabilah