International Journal Software Engineering and Computer Science (IJSECS)
Vol. 3 No. 2 (2023): AUGUST 2023

E-Commerce Product Recommendation System Using Case-Based Reasoning (CBR) and K-Means Clustering

Legito (Unknown)
Wattimena, Fegie Yoanti (Unknown)
Yulianto Umar Rofi'i (Unknown)
Munawir (Unknown)



Article Info

Publish Date
30 Aug 2023

Abstract

This research proposes and implements an e-commerce product recommendation system that combines Case-Based Reasoning (CBR) and K-Means Clustering algorithms. The main aim of this research is to provide more personalized and relevant product recommendations to e-commerce users. The CBR approach leverages users' transaction history to provide customized recommendations, whereas K-Means Clustering groups users with similar preferences increase the relevance of recommendations. This study assesses the effectiveness of the system by conducting a comprehensive evaluation by comparing system recommendations with actual user preferences. The results of this study reveal that the combined approach of CBR and K-Means Clustering can improve the performance of e-commerce product recommendations, ensure the accuracy of recommendations, and produce a more satisfying shopping experience for users. Although there are limitations in terms of the dataset used and the choice of algorithm parameters, this research makes an important contribution in developing a more adaptive and personalized recommendation system for e-commerce platforms.

Copyrights © 2023






Journal Info

Abbrev

ijsecs

Publisher

Subject

Computer Science & IT

Description

IJSECS is committed to bridge the theory and practice of information technology and computer science. From innovative ideas to specific algorithms and full system implementations, IJSECS publishes original, peer-reviewed, and high quality articles in the areas of information technology and computer ...