Jurnal Manajemen Komunikasi
Vol 8, No 1 (2023): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher Ed

Boosting confidence in Indonesian women: Unraveling Instagram’s CrossFit influence and social comparisons

Zein, Duddy (Unknown)
Setiaman, Agus (Unknown)



Article Info

Publish Date
31 Oct 2023

Abstract

The emergence and popularity of CrossFit in Indonesia have challenged conventional fitness norms and gender expectations, potentially contributing to heightened confidence levels among Indonesian women. The advent of social media platforms like Instagram has further amplified these shifts. This research aims to investigate how women CrossFit exercisers in Indonesia engage in social comparisons on Instagram, specifically examining the role of this social media platform within the CrossFit context. By addressing a notable research gap in the literature, this study employs a comprehensive survey incorporating seven distinct scales and 50 carefully crafted questions. These measures aim to assess social comparison behavior, self-confidence, feelings of superiority, and patterns of Instagram usage among women involved in CrossFit activities in Indonesia. Correlation analysis is utilized as a statistical tool to test the research hypotheses. The findings of this study reveal multiple highly significant outcomes, providing a comprehensive understanding of the Indonesian CrossFit community. These findings shed light on important facets such as women CrossFit exercisers’ engagement with Instagram, the prevalence of social comparison tendencies, and levels of self-confidence within this population. However, further investigation is necessary to gain deeper insights into the intricate interplay between social comparison, Instagram usage patterns, and the experiences of women participating in CrossFit activities, particularly within the Indonesian context.

Copyrights © 2023






Journal Info

Abbrev

manajemen-komunikasi

Publisher

Subject

Humanities Languange, Linguistic, Communication & Media

Description

Jurnal Manajemen Komunikasi ISSN 2548-3242 and eISSN 2549-0079 contains articles written from research and study reports on Communication Management. Jurnal Manajemen Komunikasi incorporate with Persatuan Perusahaan Periklanan Indonesia (P3I) Pengda Jawa Barat. JMK is published twice annually ...