Jurnal Pengabdian dan Pemberdayaan Masyarakat Indonesia
Vol. 3 No. 6 (2023)

Digital Entrepreneurship Education and Mentoring for PGRI Gumelar High School Students to Enhance Entrepreneurial Skills in International Markets Using Digital Media

Purwono Purwono (Universitas Harapan Bangsa)
Khoirun Nisa (Universitas Harapan Bangsa)
Jatmiko Indriyanto (Universitas Harapan Bangsa)
Lutviana (Universitas Harapan Bangsa)
Dimas Febri Kuncoro (Universitas Harapan Bangsa)



Article Info

Publish Date
12 Oct 2023

Abstract

The development of information technology continues to increase and has reached all levels of society, including the younger generation. This generation is present as a cohort with superior personalities and the ability to comprehend knowledge and technology, enabling them to compete locally and globally. Technological advancements also catalyze innovations, fostering creativity in the economic and business fields. SMA PGRI Gumelar is a private school in Gumelar District, Banyumas Regency, which offers various life skill activities such as graphic design, foreign languages, photography, videography, and more. However, the existing activities have not yet yielded works that can be marketed internationally. This service aims to optimize graphic design life skills training for students so that they can produce work that is marketable on overseas platforms, namely Envato. This marketplace has specific standards for works that will be sold; therefore, education and assistance are provided to enhance motivation for digital media-based entrepreneurship in the international market. This beginner community service activity will be conducted from July to October 2023 at SMA PGRI Gumelar. The outcome of this activity will be graphic design work ready to be uploaded to the Envato marketplace. Based on the results of the questionnaire distributed to participants, there was an increase in motivation as a designpreneur, increasing by 35%, Figma skills increasing by 45% and Photoshop skills increasing by 35%. Another output of this project is a graphic design tutorial book with an ISBN number

Copyrights © 2023






Journal Info

Abbrev

jppmi

Publisher

Subject

Humanities Education Engineering Public Health Social Sciences

Description

Jurnal Pengabdian dan Pemberdayaan Masyarakat Indonesia (JPPMI) is a peer reviewed open acces journal that publishes the results of community services and applies research multidiciplinary journals. This journal aims to provide a persepective on applied program research or community service to help ...