Journal of Management, Economic, and Accounting
Vol. 2 No. 2 (2023): Juli-Desember

Influence Of Price And Product Variety Against Competitiveness (Survey Of Cahyati Fashion Indihiang Consumers, Tasikmalaya)

Yulianti (Unknown)
Askolani (Unknown)
Yusnita, Rita Tri (Unknown)

Article Info

Publish Date
17 Sep 2023

Abstract

The purpose of this study was to determine the effect of price and product diversity on the competitiveness of Cahyati Fashion Indihiang, Tasikmalaya. The research method used is a quantitative method with a survey approach to 100 respondents who are consumers of Cahyati Fashion Indihiang, Tasikmalaya. The type of data used is primary data. The data analysis technique used is multiple regression analysis. The results of this test prove that price and product variety have a significant effect either partially or simultaneously on the competitiveness of Cahyati Fashion Indihiang, Tasikmalaya.

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Journal Info
Journal of Management, Economic, and Accounting
Website

Abbrev

JMEA

Publisher

Universitas Dehasen Bengkulu

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Journal of Management, Economic, and Accounting is a peer-reviewed journal. JMEA invites academics and researchers who do original research in the fields of economics, management, and accounting, including but not limited to: Management Science Marketing Financial management Human Resource ...