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Yulianti
Study Program Of Management, Faculty Of Economic, Universitas Perjuangan Tasikmalaya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Influence Of Price And Product Variety Against Competitiveness (Survey Of Cahyati Fashion Indihiang Consumers, Tasikmalaya) Yulianti; Askolani; Rita Tri Yusnita
Journal of Management, Economic, and Accounting Vol. 2 No. 2 (2023): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v2i2.277

Abstract

The purpose of this study was to determine the effect of price and product diversity on the competitiveness of Cahyati Fashion Indihiang, Tasikmalaya. The research method used is a quantitative method with a survey approach to 100 respondents who are consumers of Cahyati Fashion Indihiang, Tasikmalaya. The type of data used is primary data. The data analysis technique used is multiple regression analysis. The results of this test prove that price and product variety have a significant effect either partially or simultaneously on the competitiveness of Cahyati Fashion Indihiang, Tasikmalaya.
Co-Authors Askolani Rita Tri Yusnita