Journal of Management, Economic, and Accounting
Vol. 2 No. 2 (2023): Juli-Desember

Influence Of Product Quality, Location And Price Perception On Customer Satisfaction (Study At Lemona Cake Shop On Perintis Kemerdekaan Street)

Patimah, Euis (Unknown)
Yusnita, Rita Tri (Unknown)
Lestari, Suci Putri (Unknown)

Article Info

Publish Date
10 Oct 2023

Abstract

This study aims to determine the simultaneous and partial effect of Product Quality, Location and Price on Lemona Bakery's Customer Satisfaction. The research method used in this study is a quantitative research method with a survey approach. The sampling technique used was incidental sampling and 100 respondents were taken as a sample. The analytical tool used is the multiple regression equation. The results showed that product quality, location and price perceptions simultaneously had a significant effect on customer satisfaction at Lemona Bakery. Product quality partially has a significant effect on customer satisfaction at Lemona Bakery. Location partially has a significant effect on customer satisfaction at Lemona Bakery. Perceived price partially has a significant effect on customer satisfaction at Lemona Bakery.

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Journal Info
Journal of Management, Economic, and Accounting
Website

Abbrev

JMEA

Publisher

Universitas Dehasen Bengkulu

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Journal of Management, Economic, and Accounting is a peer-reviewed journal. JMEA invites academics and researchers who do original research in the fields of economics, management, and accounting, including but not limited to: Management Science Marketing Financial management Human Resource ...