Da'watuna: Journal of Communication and Islamic Broadcasting
Vol 3 No 4 (2023): Da'watuna: Journal of Communication and Islamic Broadcasting

Kegiatan Komunikasi Pemasaran Tikar Purun oleh Pengrajin di Desa Menang Raya OKI (Ogan Komering Ilir)

Maharani, Dwi (Unknown)
Aprianto, Ricky (Unknown)

Article Info

Publish Date
15 Oct 2023

Abstract

This study aims to determine the marketing communication of purun mats in the sub-district of Pedamaran. The theory used is Integrated Marketing Communication (IMC). The research method used a descriptive qualitative approach, then the object of research was in the sub-district of Pendamaran while the research subjects were village heads, community leaders, purun mat craftsmen and the community. The result of this study is that marketing that is still traditional relying on middlemen (people to people) cannot be known directly by many people and is an obstacle to the progress of mat weaving marketing and through existing networks, for example, brought to collectors to be taken out of town and only use Facebook social media in marketing. Keywords: Marketing Communication, Purun Mat, Pendamaran

Copyrights © 2023




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Da'watuna: Journal of Communication and Islamic Broadcasting
Website

Abbrev

dawatuna

Publisher

Institut Agama Islam Nasional Laa Roiba Bogor

Subject

Religion Education Languange, Linguistic, Communication & Media Social Sciences

Description

The aim of the journal is to disseminate the communication, dakwah, broadcasting, and Islamic studies researches done by researchers. Specifically, the journal will deal with topics, including but not limited to: Broadcasting Communication Dakwah and Islamic propagation Islamic education Islamic ...