Management Studies and Entrepreneurship Journal (MSEJ)
Vol. 4 No. 5 (2023): Management Studies and Entrepreneurship Journal (MSEJ)

Pengaruh Hedonic Value Dan Ease Of Used Terhadap Purchase Intention Pada E-Commerce Shopee

Fahed Fernanda Aditya (Universitas Stikubank Semarang)
Bambang Sutejo (Universitas Stikubank Semarang)

Article Info

Publish Date
28 Aug 2023

Abstract

Tujuan penelitian ini adalah diketahuinya pengaruh Hedonic Value, dan Ease of Used terhadap purchase intention pada E-Commerce Shopee. Jumlah sampel dalam penelitian ini sebanyak 100 orang. Pengambilan sampel menggunakan teknik purposive sampling. Metode analisis yang digunakan dalam penelitian ini adalah SPSS versi 19. Hasil penelitian menunjukkan pengaruh secara parsial positif dan signifikan antara Hedonic Value, dan Ease of Used terhadap purchase intention pada E-Commerce Shopee, serta secara simultan pengaruh Hedonic Value, dan Ease of Used terhadap purchase intention E-Commerce Shopee signifikan.

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Journal Info
Management Studies and Entrepreneurship Journal (MSEJ)
Website

Abbrev

msej

Publisher

Yayasan Pendidikan Riset dan Pengembangan Intelektual

Subject

Decision Sciences, Operations Research & Management

Description

Management Studies and Entrepreneurship Journal (MSEJ) is published by Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI) as an information and communication media for practitioners, researchers and academics who are interested in the field of management (Finance, Human Resource, ...