Implementation of Digital Marketing and Simple Financial Reports on MSMEs in Bojong Koneng Village

Chandra Ayu Pramestidewi (Universitas Djuanda Bogor)
Samsuri (Universitas Djuanda Bogor)
Erny Amriani Asmin (Universitas Djuanda Bogor)
Rakha Prabu Alamsyah (Universitas Djuanda Bogor)
Rizky Algafiky (Universitas Djuanda Bogor)
Tiara Axchellawati (Universitas Djuanda Bogor)
Lia Fitriani Masriya (Universitas Djuanda Bogor)
Siti Hajar Sulaeman Putri (Universitas Djuanda Bogor)
Muhammad Samsul Rizal (Universitas Djuanda Bogor)
An Alawiyah (Universitas Djuanda Bogor)
Ghea Nurhalimatuzzahroh (Universitas Djuanda Bogor)

Jurnal Pengabdian Masyarakat Formosa (JPMF)
Vol. 2 No. 4 (2023): August 2023

In Bojong Koneng Village, District. Babakan Madang, Djuanda University Bogor held outreach to MSME players. MSMEs in Bojong Koneng Village often experience the same problems: financial management, promotional tools and digital marketing. Therefore, training is needed in financial management and digital marketing as well as training to expand the product market with banners. By implementing and developing digital marketing, Bojong Koneng Village MSMEs will benefit. It is hoped that Bojong Koneng Village MSMEs will understand and apply the results of this training, especially regarding financial management, which will teach them accounting process skills. They will also be able to apply digital marketing practices in their daily business, so they can develop their business and increase income.