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All Journal JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Journal of Economic, Bussines and Accounting (COSTING) JURNAL PENGABDIAN KEPADA MASYARAKAT Martabe : Jurnal Pengabdian Kepada Masyarakat JURNAL VISIONIDA IKRA-ITH EKONOMIKA Jurnal Ilmiah Manajemen Kesatuan Community Development Journal: Jurnal Pengabdian Masyarakat International Journal Of Science, Technology & Management (IJSTM) Multicience Parta: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Formosa (JPMF) Formosa Journal of Sustainable Research (FJSR) Jurnal Manajemen Bisnis Kewirausahaan Sewagati: Jurnal Pengabdian Masyarakat Indonesia Innovative: Journal Of Social Science Research International Journal of Management Analytics (IJMA) J-CEKI
Chandra Ayu Pramestidewi
Economic Faculty, Universitas Djuanda, Bogor, Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Transportation Other

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COMPETITIVE STRATEGIES CRITICAL SUCCESS FACTORS FOR SMALL MEDIUM FOOD AND BEVERAGES IN BOGOR CITY Chandra Ayu Pramestidewi; Ismartaya
INTERNATIONAL JOURNAL OF MULTI SCIENCE Vol. 3 No. 01 (2022): INTERNATIONAL JOURNAL OF MULTISCIENCE - MAY 2022 EDITION
Publisher : CV KULTURA DIGITAL MEDIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This observation is to determine the competitive strategy of small and medium food and beverage businesses in Bogor Municipality. The hope of this research is that by knowing the competitive strategy of small food and beverage businesses in the city of Bogor, the community will be able to improve and consider all elements of a competitive strategy. The sample of this research is entrepreneurs in the field of food and beverage small and medium enterprises in the city of Bogor. Sampling was done by simple random sampling, namely small and medium entrepreneurs in the food and beverage sector in the city of Bogor. Data obtained through primary data by distributing questionnaires, measured by Likert scale. Data analysis used descriptive analysis, regression analysis and t-test to test the hypothesis. The problem in this study is what factors influence the competitive strategy of small and medium food and beverage businesses in the city of Bogor, so it is necessary to analyze the critical success factors for competitive strategies, including: 1. Marketing (pemasaran), 2. Support (pendukung), 3. Organization (organisasi) of food and beverage SMEs in Bogor City. The purpose of this study is to determine the factors that influence the competitive strategy of food and beverage SMEs in the city of Bogor, it is also useful for the development of the next strategy with higher quality products and to be able to survive and compete in the business world.
Optimalisasi Peran Digital Marketing pada Badan Usaha Milik Desa Sehati dan UKM Danis Jaya Desa Sukahati Studi Kasus pada UMKM Pengerajin Logam, Danis Jaya Logam dan BUMDES Desa Sukahati, Bumdes Sehati Sukahati Chandra Ayu Pramestidewi; Syafira Agnita Aulia; Ayu Widiya Sari; Mutiara Rengganis; Anggi Berliana Sari; Insani Nur Halizah; Risa Laila Octo; Meyta Safrina; Nurul Kartika Hayati; Azzahra Dinia; Siti Hali Halabi
Jurnal Pengabdian Masyarakat Formosa Vol. 1 No. 4 (2022): October 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jpmf.v1i4.1433

Abstract

Pengabdian Masyarakat merupakan bagian dari penyelenggaraan pendidikan dalam bentuk kegiatan pengalaman ilmu, teknologi, dan seni oleh mahasiswa kepada masyarakat. Tujuan diselenggarakannya. Penelitian ini adalah mewujudkan tujuan perguruan tinggi, dalam hal ini Fakultas Ekonomi Universitas Djuanda Bogor, dalam upaya menghasilkan sarjana-sarjana penerus pembangunan Nasional yang lebih menghayati berbagai permasalahan yang kompleks yang dihadapi masyarakat yang sedang membangun dan belajar memecahkan permasalahan tersebut secara interdisipliner dalam perspektif disiplin keilmuan, tewujudkan integrasi dan partisipasi insan akademika Fakultas Ekonomi Universitas Djuanda Bogor dalam kegiatan pembangunan nasional, khususnya pembangunan daerah, membantu pemerintah dalam upaya pencapaian tujuan pembangunan manusia Indonesia seutuhnya mempersiapkan kader-kader pembangunan masyarakat pedesaan. Metode pelaksanaan yang diterapkan pada Pengabdian Masyarakat tahun 2022 di Desa Sukahati adalah dimulai dengan metode pembekalan, survey, dan pengarahan serta pengembangan.
Peran Optimalisasi Branding Produk pada Unit Usaha BUMDES Megamendung Jaya dan UMKM Seblak Cemal Cemil Chandra Ayu Pramestidewi; Tuti Fauziah; Siti Nurwita; Chika Rasyifa; M. Hari Irawan; Riyan Abdurrozaq
Jurnal Pengabdian Masyarakat Formosa Vol. 1 No. 4 (2022): October 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jpmf.v1i4.1445

Abstract

Usaha Kecil Menengah (UMKM) adalah organisasi pertukaran yang diawasi oleh orang  atau sebagai   badan usaha yang kegiatan usahanya kecil atau sedang.  BUMDes dan UMKM merupakan peluang bisnis yang dikuatkan oleh pemerintah  karena semakin giat masyarakat berwirausaha, semakin baik dan semakin kuat ekonomi suatu daerah. BUMDes Megamendung Jaya dan UMKM Seblak Cemal Cemil merupakan salah satu usaha yang dimiliki desa dan perorangan di bidang minuman dan makanan yang berada di wilayah Desa Megamendung Kecamatan Megamendung Kabupaten Bogor. Dalam setiap proses pemasarannya sudah bisa dikatakan memiliki target pasar yang sesuai sehingga dalam penjualannya cukup signifikan. Akan tetapi   BUMDes dan UMKM tersebut masih belum memahami mengenai pemasaran produk yang hanya pada daerah lokal tersebut saja. Tujuan dari kegiatan Kuliah Kerja Nyata (KKN) ini adalah untuk mengoptimalkan dan mengembangkan pemasaran.
Citizens' Satisfaction With Non-Cash Food Assistance Chandra Ayu Pramestidewi; Ismartaya Ismartaya; Yulianingsih Yulianingsih; Yoyok Prio Utomo; Palahudin Palahudin
International Journal of Science, Technology & Management Vol. 4 No. 3 (2023): May 2023
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v4i3.810

Abstract

This observation will analyze the level of community satisfaction with non-cash food assistance for social services in the Cibinong District area, Bogor Regency, West Java. Since the March 2020 Pandemic, the government through the Social Service has collaborated with banks (Association of State Banks) to distribute non-cash food assistance (BPNT). Assistance is channeled by distributing electronic cards such as red and white special ATMs to prosperous families from the bank to underprivileged residents who have been registered in the Bogor Regency Social Service data. Then the card is exchanged for necessities (nine staples), namely: 10 kg of rice, 1 kg of eggs, 1 chicken meat, 0.5 kg of vegetables/fruit, and 250 grams of green beans, exchanged for e-Warung which has been provided by the Social Service Bogor Regency. Data collection through questionnaires and observation of e-Warung 40 respondents was taken based on a purposive random sampling technique. The data was analyzed through validity and reliability tests, as well as a hypothesis test in measuring the level of satisfaction of residents with BPNT through e-Warung in Cibinong. The results of the study provide clues that several dimensions of the level of satisfaction that affect the distribution of current BPNT in the Cibinong sub-district, namely: Accuracy in implementation, there are 6 precise aspects: Target, quantity, price, time, quality, and administration. There are two kinds of measurements of Family Welfare Nationally, namely, Measurements by the Central Bureau of Statistics and Measurements carried out by the National Family Planning Coordinating Board, with concerning e-Warung, measurements based on population, health, consumption patterns, and employment. The conclusion is that the level of citizen satisfaction with BPNT has a very positive effect. The results of the study stated that citizen satisfaction increased by 24% on the accuracy of providing assistance and satisfaction increased by 27% on e-Warung performance.
UMKM Empowerment through Training & Assistance in Preparing Simple Financial Statements at UMKM Adok Furniture Elsa Sayyidina Aulia; Nisrina Nur Afifah; Anggi Suryadi; Chandra Ayu Pramestidewi; Muhammad Nur Afif; Joko Marsudi
Jurnal Pengabdian Masyarakat Formosa Vol. 2 No. 5 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jpmf.v2i5.5983

Abstract

The implementation of community service aims to empower UMKM through training and assistance in preparing simple financial statements. This activity was carried out for UMKM actors Adok Furniture Sentul Village, Babakan Madang, on July 21 to August 23, 2023. The implementation method is socialization, training and mentoring. The result of this activity is that Adok Furniture MSME actors can understand and compile cost of goods order cards, debt cards, accounts receivable cards, cash book, raw material stock cards, income statements, statements of financial position, and notes to financial statements. Previously, UMKM actors had not prepared financial statements for their businesses. Through this training and mentoring, Adok Furniture UMKM actors can find out the right cost of goods produced and selling prices, manage accounts receivable and raw material stocks, and find out the condition of business financial performance.
Utilization of Digital Marketing to Increase the Competitive Advantage of MSMEs in Sentul Village, Babakan Madang District, Bogor Regency Muhamad Nurfaozi; Eka Rahmawati; Rio Maulana; Alfina Damayanti; Gita Rahmawati; Chandra Ayu Pramestidewi; Samsuri; Titiek Tjahja Andari
Jurnal Pengabdian Masyarakat Formosa Vol. 2 No. 5 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jpmf.v2i5.5985

Abstract

Digital transformation impacts all aspects, including online marketing. Students in a community service initiative have identified economic challenges faced by Micro, Small, and Medium Enterprises (MSMEs) in Sentul Village, Bogor Regency, related to their limited understanding of digital marketing. To address this, the students propose a program that focuses on enhancing the MSMEs' digital marketing competence, aiming to improve sales efficiency, increase revenue, and expand market reach. The implementation method is descriptive, and the participating MSMEs, Adok Furniture and Tahu Babakan, will receive tailored training and support in digital marketing.
Implementation of Digital Marketing and Simple Financial Reports on MSMEs in Bojong Koneng Village Chandra Ayu Pramestidewi; Samsuri; Erny Amriani Asmin; Rakha Prabu Alamsyah; Rizky Algafiky; Tiara Axchellawati; Lia Fitriani Masriya; Siti Hajar Sulaeman Putri; Muhammad Samsul Rizal; An Alawiyah; Ghea Nurhalimatuzzahroh
Jurnal Pengabdian Masyarakat Formosa Vol. 2 No. 4 (2023): August 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jpmf.v2i4.6004

Abstract

In Bojong Koneng Village, District. Babakan Madang, Djuanda University Bogor held outreach to MSME players. MSMEs in Bojong Koneng Village often experience the same problems: financial management, promotional tools and digital marketing. Therefore, training is needed in financial management and digital marketing as well as training to expand the product market with banners. By implementing and developing digital marketing, Bojong Koneng Village MSMEs will benefit. It is hoped that Bojong Koneng Village MSMEs will understand and apply the results of this training, especially regarding financial management, which will teach them accounting process skills. They will also be able to apply digital marketing practices in their daily business, so they can develop their business and increase income.
The Influence of Physical Work Environment, Leadership Style and Work Stress on Employee Performance at PT. Uniplastindo Interbuana Ciawi Plant Sakirin, Ahmad; Sudarijati; Pramestidewi, Chandra Ayu
International Journal of Managemen Analytics (IJMA) Vol. 2 No. 2 (2024): April 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijma.v2i2.1606

Abstract

The importance of human resources in an organization or company is to determine the success of the organization or company in achieving its goals, because whether or not a company is successful in achieving its goals really depends on the ability of its human resources or employees in carrying out the tasks assigned to them.This research aims to analyze and identify the influence of the physical work environment, leadership style and work stress simultaneously and partially on employee performance. The analytical method used in this research is a descriptive method, multiple linear regression analysis with a quantitative approach and sampling from 74 respondents. The results of the research show that 1) the physical work environment, leadership style and work stress simultaneously have a positive and significant effect on employee performance. 2) the physical work environment, work stress and leadership style partially have a positive and significant effect on employee performance.
The Influence of Product Quality and Promotion on Customer Satisfaction CV. Bogor City Bloods Fadillah, Eki Ahmad; Andari, Titiek Tjahja; Pramestidewi, Chandra Ayu
International Journal of Managemen Analytics (IJMA) Vol. 2 No. 3 (2024): July 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijma.v2i3.2141

Abstract

This research aims to find out and identify product quality and promotions both simultaneously and partially on CV customer satisfaction. Bogor City Bloods. The sample size was 100 respondents taken using purposive sampling technique, namely a technique for determining samples with certain considerations. The questionnaire was tested using validity tests, reliability tests and classical assumption tests. The results of this test are valid, reliable, and can be used for regression data. The analytical method used in this research is descriptive and verification with a quantitative approach. The research results show that product quality and promotion variables, both simultaneously and partially, have a positive and significant effect on customer satisfaction. The test results for the coefficient of determination R (square) were 40%, while the remainder was 60%. The relationship between product quality and promotion is strong in the same direction with a correlation coefficient of 0.638.
Decoding MSME Entrepreneurship: A Study from Bogor, Indonesia: Menguraikan Kewirausahaan UMKM: Sebuah Studi dari Bogor, Indonesia Palahudin; ayu pramestidewi, Chandra; Awa; Yulianingsih
JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Vol. 10 No. 1 (2024): April
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/jbmp.v10i1.1892

Abstract

This research explores the entrepreneurial behavior characteristics of MSMEs in Nagrak Village, Bogor, aiming to provide empirical insights that guide MSME actors in enhancing their business success. Employing a survey method with a descriptive analysis approach, data was collected through observation, interviews, and questionnaires from 27 MSME entrepreneurs. Results indicate that MSMEs in Nagrak exhibit generally strong entrepreneurial behavior, with respondents showing high levels of entrepreneurial knowledge, positive mental attitudes towards entrepreneurship, and proficient entrepreneurial skills. These findings underscore the importance of nurturing knowledge, attitude, and skills in entrepreneurship to foster successful MSME businesses. The study offers valuable input for MSME entrepreneurs in Nagrak, suggesting areas of focus to further improve their entrepreneurial endeavors and achieve business success.
Co-Authors Adinda Fatimatul Adawiyah, Siti Afif, M Nur Agung Rizki Awaludin Alfina Damayanti Alnima Shakiya An Alawiyah Andriyan Anggi Berliana Sari Anggi Suryadi Aprilianti, Risma Arifah, Agni Awa Ayu Widiya Sari Azizah, Annisa Suci Nur Azzahra Dinia Chika Rasyifa Dewantara, Haidar Djoko Marsudi Dwi Gemina Eka Rahmawati Elsa Sayyidina Aulia Endang Silaningsih Erni Yuningsih Erny Amriani Asmin Fadillah, Eki Ahmad Farizka Susandra Fikri, Jihad Gemini, Pra Ghea Nurhalimatuzzahroh Ghea Nurhalimatuzzahroh Gilang Pratama Mulya5 Gita Rahmawati Hamdun Hamdun Hariyadi, Mohammad Mursidi Hutomo, Yoyok Priyo Imas Noer Septiani Insani Nur Halizah Ismartaya ISMARTAYA Ismartaya Ismartaya Ismartaya Ismartaya, Ismartaya Lia Fitriani Masriya Lupita, Taristania M. Hari Irawan Marsinah, Siti Meyta Safrina Muhamad Azmi Muhamad Nurfaozi Muhamad Rizki Ramdani Muhammad Samsul Rizal Mulyadi, Musa Mutiara Rengganis Nisrina Nur Afifah Nurul Kartika Hayati Palahudin Palahudin Palahudin Rachmat Gunawan Rahma Nuryawati Rahwamati, Nisa Rakha Prabu Alamsyah Rio Maulana Risa Laila Octo Riyan Abdurrozaq Rizky Algafiky Sakirin, Ahmad Samsuri . Samsuri Samsuri Selvia, Dina Siti Hajar Sulaeman Putri Siti Hali Halabi Siti Nurwita Siti Sonia Sri Harini Sri Harini Sudarijati Suprayogi, Hindrawan Syafira Agnita Aulia Tiara Axchellawati Titiek Tjahja Andari Tuti Fauziah Winda Apriani Wita Sri Rahayu Yanti , Riska Putri Yoyok Prio Utomo Yudho Prihantoro, Dwi Yulianingsih Yulianingsih Yulianingsih, Yulianingsih Zeviana, Zeviana Zidan, Amar Zulfa Naila Sya'diah, Chinta Zuniarti, Syita Oktaviani