The phenomenon of children on the street is increasingly widespread. This due to the fact that existence is very easy to find particulary in the city center or street even almost all them are disturbing the society, the naughty child and the children on the street tend to live freely with singing on the street and so on. Therefore it needs to establish a  positive  self concept  for naughty child and children  on  the street. The objective of the research is to determine the comunication model and to classify effective communication model used by conselors in the process of self concept establishment in the client. This research belongs to qualitative descriptive study, data collection techniques used  observation  and  interview.  The  results  of  this research  is  the  process  of establishing a  positive self-concept  on  the  client  in  social  rehabilitation centers âKARTINIâ Tawangmangu through three stages of social rehabilitation services consists of some guidance such as the guidance of physical, mental, social skill and  character.  The  guidance  uses  two  communication  models.  The  first communication model effective to estabilish a positive self concept in client with the problems such as ropping out of school, hanging out and so on. Mean while the second communication model effective to clientwhich specific problems such as broken home, drunk, sing on the street and so on.
                        
                        
                        
                        
                            
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