Jurnal Widya
Vol. 4 No. 2 (2023): Jurnal Widya, October 2023

PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP LOYALITAS PELANGGAN PADA CAFÉ FORE BANDAR LAMPUNG

Hijriyah Amanda, Yuta (Unknown)
Ali Alam, Iskandar (Unknown)

Article Info

Publish Date
25 Feb 2024

Abstract

The goal of this study is to discover how customer loyalty at Café FORE Bandar Lampung is impacted by product pricing and quality. The population of the study consists of Café FORE Bandar Lampung customers, and the slovin formula predicts that the sample size is 100. using multiple linear regression analysis as an analysis technique. The study's conclusions, which have been shown to be true, indicate that customer loyalty at Café FORE Bandar Lampung is favorably and significantly influenced by both product quality and pricing. It is believed that with the aid of this research, Café FORE Bandar Lampung can uphold consistent product quality and affordable prices for customers, hence increasing customer loyalty.

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Journal Info
Jurnal Widya
Website

Abbrev

awl

Publisher

Akademi Manajemen Informatika dan Komputer Widya Loka Medan

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Social Sciences

Description

Ruang Lingkup (Scope); Penelitian yang dapat di yang dapat dimuat/diterbitkan pada jurnal Widya ini diutamakan bidang Teknologi Informasi, Bidang Ilmu Komputer, Bidang Informatika, Bidang Rekayasa Perangkat Lunak, Bidang Sistem Informasi, Bidang Sistem Komputer, Bidang Teknik Komputer, Teknik ...