Formosa Journal of Multidisciplinary Research (FJMR)
Vol. 2 No. 7 (2023): July, 2023

The Influence of Location and Promotion on Purchasing Decisions (Case Study on Sarua Keneh Consumers Payakumbuh City)

Syuryatman Desri (Universitas Andalas)
Azizah Nur (Universitas Andalas)
Reivany Sannia (Universitas Andalas)

Article Info

Publish Date
30 Jul 2023

Abstract

The purpose of this study was to identify the effect of location and promotion on purchasing decisions at Sarua Keneh Payakumbuh City simultaneously and partially. Hypothesis testing was carried out using the T, F, and R2 tests. The results showed that location and promotion simultaneously had a significant effect on purchasing decisions for Sarua Keneh, Payakumbuh City. Partially, location has a significant effect on the purchasing decision of Sarua Keneh Payakumbuh City, while promotion has no significant effect on the brand Sarua Keneh Payakumbuh City.

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Journal Info
Formosa Journal of Multidisciplinary Research (FJMR)
Website

Abbrev

fjmr

Publisher

PT FORMOSA CENDEKIA GLOBAL

Subject

Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Education Social Sciences

Description

Formosa Journal of Multidisciplinary Research (FJMR) is a multidisciplinary journal published by Formosa Publisher. Formosa Journal of Multidisciplinary Research (FJMR) is published every month (monthly). Formosa Journal of Multidisciplinary Research (FJMR) is a peer reviewed, open access, and ...