Jurnal Nasional Manajemen Pemasaran dan SDM
Vol. 4 No. 3 (2023): Jurnal Nasional Manajemen Pemasaran dan SDM

Studi Komparatif Literasi Digital Karyawan Bank: Analisis Dampak Perbedaan Spesifikasi Perbankan

Gusti, Triningtyas Elisabeth Putri (Unknown)
Caroline, Angela (Unknown)
Kornarius, Yoke Pribadi (Unknown)
Gunawan, Agus (Unknown)



Article Info

Publish Date
21 Oct 2023

Abstract

The rapid technological evolution in banking poses novel challenges for service delivery. Banks must navigate innovation to stay competitive, yet achieving impactful innovation requires harmonizing innovative work behavior that bridges conceptual and practical aspects. This pertains especially to relevant product and service development. Technology's pivotal role in banking underscores the need for improved digital literacy. This research explores the correlation between digital literacy and innovative work behavior via causal analysis. Surveys and questionnaires garnered participant input on digital literacy and innovative tendencies. Rigorous analysis, including simple linear regression, revealed digital literacy's significant impact on innovative work behavior. Furthermore, variations arise in employee responses across three banks, influenced by size, type, location, and selection processes. The study underscores adapting internal banking policies for digital literacy, aligning with operational demands.

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Journal Info

Abbrev

jnmpsdm

Publisher

Subject

Economics, Econometrics & Finance Social Sciences

Description

Jurnal Nasional Manajemen Pemasaran & SDM (JNMPSDM) is an Indonesian peer-reviewed journal. JNMPSDM covers topics in the areas of human resource management, marketing, organisational behaviour, pricing, digital marketing, social marketing, consumer behaviour, and other related subjects. JNMPSDM is ...