Jurnal Komunikasi Islam
Vol. 13 No. 01 (2023): June

Kontestasi Media Digital: Analisis Tagar #BubarkanMUI versus #DukungMUI

Arif, Moch. Choirul (Unknown)
Ariza Qurrata A’yun (Unknown)



Article Info

Publish Date
01 Jun 2023

Abstract

The study aims to explain the role of the hashtags #BubarkanMUI and #DukungMUI in getting support for digital opinion, and the comparison of the hashtags #BubarkanMUI. The results have revealed, first, the importance of hashtags in the digital opinion movement (DMO). This success is based on the narration of tweets that are uploaded more emotionally. Second, the digital opinion movement carried out by the hashtags #bubarkanMUI and #supportMUI is a movement that occurs spontaneously, unorganized, homogeneous, and has many actors involved within the movement. Third, the hashtags #bubarkanMUI and #dukungMUI generally use the same pattern: (a) in terms of thematic aspects, although some posted tweets do not describe the two hashtags, (b) schematic aspects or sentence structure, tweets posted on both hastags unwell- structured, (c) the meanings of the posted tweets show the side of disappointment (#bubarkan MUI) and a defense of the existence of MUI (#dukungMUI ), so the impression of the two hashtags is contesting to win public opinion.

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Journal Info

Abbrev

jki

Publisher

Subject

Religion Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

Description

Jurnal Komunikasi Islam is the flagship journal, published biannually in June and December, of Islamic Communication and Broadcast Department, Dakwah and Communication Faculty, Islamic State University of Sunan Ampel (UINSA) Surabaya in collaboration with Indonesian Professional Dakwah Association ...