Malcom: Indonesian Journal of Machine Learning and Computer Science
Vol. 3 No. 2 (2023): MALCOM October 2023

Analysis of The Influence of Service Quality on Customer Satisfaction and Its Impact on Reuse Intention of Mobile Banking Payment in E-Commerce Transactions

Susanto Susanto (STIE Bisnis Indonesia)
Farid Wahyudi (Universitas Islam Raden Rahmat)
Swasta Bangun (Universitas Tama Jagakarsa)
Tanti Widia Nurdiani (Universitas Islam Raden Rahmat)
Hery Purnomo (Universitas Nusantara PGRI Kediri)



Article Info

Publish Date
31 Oct 2023

Abstract

This study intends to determine how consumer satisfaction with mobile banking services affects repurchase interest. Customers of Jabodetabek who utilize mobile banking make up the study's sample. Purposive sampling was used in this investigation, and a non-probability sample of 100 participants was used. Questionnaires will be used by researchers to collect data. The structural equation method of partial least squares, or SEM-PLS, is employed in this study. Higher-order formative and lower-order reflecting constructs were utilised in this study. According to the study's findings, the level of mobile banking services directly affects repurchase interest. The effectiveness of mobile banking services directly affects how satisfied customers are. Repurchase interest is directly influenced by customer satisfaction. Customer satisfaction has an indirect impact on repurchase interest through the quality of mobile banking services. Customer interest in repurchasing mobile applications for e-commerce payment services is influenced by service quality. Customers will be satisfied with good service quality in mobile applications, particularly in e-commerce payment services. It has been demonstrated that the positive indirect effect of mobile banking services is moderated by customers' satisfaction with e-commerce payment services provided by mobile banking.

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Journal Info

Abbrev

malcom

Publisher

Subject

Computer Science & IT

Description

MALCOM: Indonesian Journal of Machine Learning and Computer Science is a scientific journal published by the Institut Riset dan Publikasi Indonesia (IRPI) in collaboration with several Universities throughout Riau and Indonesia. MALCOM will be published 2 (two) times a year, April and October, each ...