<![CDATA[This study aims to analyze the influence of concern for the future on green consumer behavior. The type of research used is quantitative research derived from a sample of people or residents. Data collection using questionnaire disseminator technique with a total sample of 106 people. The analysis tool used is correlation test analysis. The results of this study are: (1) concern for the future has a significant influence on the value of green consumption, (2) concern for the future has a significant effect on consumer behavior (3) concern for the future has a significant influence on prosocial attitudes. This shows that concern for the future has had a positive and significant influence on the value of green consumption, consumer perception, and prosocial attitudes]]>
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