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All Journal Jurnal Bina Bangsa Ekonomika Jurnal Manajemen dan Bisnis Madani
Dewi Kurniaty
Paramadina University, Indonesia
Economics, Econometrics & Finance

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Pengaruh Resiliensi Terhadap Produktivitas Kerja Karyawan Di Masa Pandemi Covid-19 Pada Departemen Business Operation PT AXA Mandiri Financial Services Nurin Yusrin; Dewi Kurniaty
Jurnal Manajemen dan Bisnis Madani Vol. 5 No. 1 (2023): Februari 2023
Publisher : Fakultas Ekonomi & Bisnis Universitas Paramadina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51353/jmbm.v5i1.653

Abstract

  Dunia dihebohkan dengan pandemi yang berawal dari munculnya virus Covid-19 yang berdampak bukan hanya terhadap kesehatan fisik saja namun juga kesehatan mental yang dapat memengaruhi ketahanan diri seseorang. Produktivitas kerja merupakan salah satu tolak ukur penilaian karyawan dalam melakukan pekerjaan di sebuah perusahaan, sehingga perusahaan harus memastikan karyawan tetap produktif dalam menjalankan pekerjaan disetiap situasi terutama di kondisi ketidakpastian seperti pandemi Covid-19 yang tentunya bisa berpengaruh terhadap ketahanan karyawan yang bisa menyebabkan produktivitas kerja karyawan menurun. Resiliensi merupakan ketahanan dalam diri seseorang untuk dapat bisa menghadapi segala situasi tantangan yang terjadi. Penelitian ini bertujuan untuk mengetahui pengaruh hubungan antara resiliensi dengan produktivitas kerja karyawan di masa pandemi Covid-19 pada Departemen Business Operation PT AXA Mandiri Financial Services dengan melibatkan 49 responden yang masa kerjanya > 2 tahun yang sudah merasakan lingkup bekerja dari sebelum dan selama masa pandemi Covid-19. Penelitian ini menggunakan metode kuantitatif. Hasil dari penelitian ini menunjukkan bahwa terdapat hubungan positif antara resiliensi dengan produktivitas kerja. Semakin baik resiliensi karyawan maka semakin baik juga produktivitas kerja karyawan. Kata Kunci:Resiliensi, Produktivitas Kerja, AXA Mandiri
Building a Sustainable Brand Relationship: Analysis of Brand Functional Value and Customer Emotional Cognition in Using the MyParmad Application Aris Subagio; Dewi Kurniaty; Robby Isnaeni
Jurnal Manajemen dan Bisnis Madani Vol. 5 No. 2 (2023): Juli 2023
Publisher : Fakultas Ekonomi & Bisnis Universitas Paramadina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51353/jmbm.v5i2.757

Abstract

This study examines the impact of brand functional value and customer emotional cognition on sustainable brand relationships between users and the MyParmad application. The results suggest that functional value has a more significant influence on the sustainable brand relationship than the emotional cognition of the customer. Nevertheless, emotional cognition is still an essential factor in promoting sustainable brand relationships based on the functional value of an application. By considering user feedback and implementing innovative ideas, organizations like Universitas Paramadina can improve their applications' functional aspects and strengthen their service concepts. Brand functional value and emotional cognition affect the formation of these relationships, and organizations like Universitas Paramadina can strengthen their service concepts by considering user feedback and implementing innovative ideas. The study used a purposive sampling technique to gather data from 103 Universitas Paramadina students via an electronic questionnaire during February-March 2023. The survey consisted of 28 Likert scale questions based on previous research on brand functional value, customer emotional cognition, and sustainable brand relationships.
PENGARUH KEPEDULIAN TERHADAP MASA DEPAN PADA PERILAKU KONSUMEN HIJAU Try Rahma Sari; Elvani Anisa Putri; Dewi Kurniaty
Jurnal Bina Bangsa Ekonomika Vol. 17 No. 1 (2024): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v17i1.435

Abstract

This study aims to analyze the influence of concern for the future on green consumer behavior. The type of research used is quantitative research derived from a sample of people or residents. Data collection using questionnaire disseminator technique with a total sample of 106 people. The analysis tool used is correlation test analysis. The results of this study are: (1) concern for the future has a significant influence on the value of green consumption, (2) concern for the future has a significant effect on consumer behavior (3) concern for the future has a significant influence on prosocial attitudes. This shows that concern for the future has had a positive and significant influence on the value of green consumption, consumer perception, and prosocial attitudes
PENGARUH PENYEBARAN INFORMASI BERBASIS TIKTOK, PERCEIVED GREEN VALUE DAN NORMA SUBJEKTIF TERHADAP NIAT THRIFTING GENERASI MILENIAL Ayu Andriani Simatupang; Nada Fathimah Nursaffanah; Dewi Kurniaty
Jurnal Bina Bangsa Ekonomika Vol. 17 No. 2 (2024): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v17i2.626

Abstract

The results of this research illustrate the influence of TikTok-based information dissemination by the Millennial Generation on their concern for perceived green value and subjective norms, which can impact intentions to buy used goods (thrifting) both online and offline. Therefore, the quantitative method used in conducting this research involved distributing questionnaires to 115 respondents over a period of 30 days. This study examined two variables: independent variables including TikTok Social Media Information Distribution, Perceived Green Value, Subjective Norms, and the dependent variable, Green Purchase Intention
Co-Authors Aris Subagio Ayu Andriani Simatupang Elvani Anisa Putri Nada Fathimah Nursaffanah Nurin Yusrin Robby Isnaeni Try Rahma Sari