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All Journal Jurnal Bina Bangsa Ekonomika
Elvani Anisa Putri
UNIVERSITAS PARAMADINA
Economics, Econometrics & Finance

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PENGARUH KEPEDULIAN TERHADAP MASA DEPAN PADA PERILAKU KONSUMEN HIJAU Try Rahma Sari; Elvani Anisa Putri; Dewi Kurniaty
Jurnal Bina Bangsa Ekonomika Vol. 17 No. 1 (2024): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v17i1.435

Abstract

This study aims to analyze the influence of concern for the future on green consumer behavior. The type of research used is quantitative research derived from a sample of people or residents. Data collection using questionnaire disseminator technique with a total sample of 106 people. The analysis tool used is correlation test analysis. The results of this study are: (1) concern for the future has a significant influence on the value of green consumption, (2) concern for the future has a significant effect on consumer behavior (3) concern for the future has a significant influence on prosocial attitudes. This shows that concern for the future has had a positive and significant influence on the value of green consumption, consumer perception, and prosocial attitudes
Co-Authors Dewi Kurniaty Try Rahma Sari