Asian Journal of Community Services (AJCS)
Vol. 2 No. 10 (2023): October 2023

Enhancing Marketing Strategies for the Serati Banten Ritual Group in Desa Adat Sading, Mengwi, Badung Regency

Ketut Sudarmini (Fakultas Ekonomi dan Bisnis Universitas Warmadewa)
Gusti Ayu Sugiati (Fakultas Ekonomi dan Bisnis Universitas Warmadewa)
I Dewa Ayu Eka Pertiwi (Fakultas Ekonomi dan Bisnis Universitas Warmadewa)

Article Info

Publish Date
30 Oct 2023

Abstract

A Serati Banten Group led by Jero Mangku Suparmi in Desa Adat Sading efficiently fulfills ritual requests. Collaborative efforts among various groups yielded successful 2022 results. To boost income, they must expand market reach via social media like Instagram, Facebook, and WhatsApp. Standardizing banten pricing across Serati Banten Groups is crucial. Each group determines cost prices for various banten types to set consumer prices. Consequently, we support Mangku Suparmi's group in Desa Adat Sading by enhancing digital marketing strategies for ritual and banten promotion.

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Journal Info
Asian Journal of Community Services (AJCS)
Website

Abbrev

ajcs

Publisher

PT FORMOSA CENDEKIA GLOBAL

Subject

Computer Science & IT Education Social Sciences

Description

Asian Journal of Community Services (AJCS) is an international platform for publishing the results of community service practices that carried out by researchers, academics, and the wider community. The AJCS Journal aims to explore problems and solutions that focus on practices related to community ...