Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan
Vol. 5 No. 2 (2021)

Sundanese Digital Gastronomy Literacy in Social Media

Pratiwi, Ilma (Unknown)
Valentina, Debi (Unknown)
Turgarini, Dewi (Unknown)



Article Info

Publish Date
27 Dec 2021

Abstract

Social media able to attract digital netizen attention with various features. Social media can also be used as a way to attract user attention and to be able to dig deeper knowledge about Sundanese gastronomy. This study aims to analyze social media accounts containing Sundanese Gastronomy Literacy on Instagram and Youtube. This study wants to analyze and comparing what content is uploaded and how digital literation happen in the process in each social media platform. This study result social media used for promoting and educating about Sundanese Gastronomy. The more interesting the content uploaded, more engaging to follower will result in action whether it is buying, recommending, or coming to the site.

Copyrights © 2021






Journal Info

Abbrev

jk

Publisher

Subject

Decision Sciences, Operations Research & Management Environmental Science Languange, Linguistic, Communication & Media Social Sciences

Description

Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan (ISSN 2477-3808; e-ISSN 2721-4753) is a peer-reviewed journal which is published by Politeknik Pariwisata NHI Bandung (PPNHIB) Jurnal Kepariwisataan aims at initiating and stimulating advances in hospitality and tourism research. ...