Rolling Jurnal Pengkajian dan Penciptaan Film, Televisi, dan Media Kontemporer
Vol 2 No 1 (2019): Rolling Volume 2 Nomor 1 Tahun 2019

Strategi Kreatif Iklan Parfum KENZO World Versi The New Fragrance

Annisa Nurseptianditha (Universitas Jember)
Denny Antyo Hartanto (Unknown)
Romdhi Fatkhur Rozi (Unknown)

Article Info

Publish Date
24 Oct 2022

Abstract

This research discusses creative strategy the of KENZO World The New Fragrance version ad. Purpose of the research is to find out the creative ideas and the impact to the audiece. Research data based on repeated observation and describe with additional theory of Mise-en-scene. This research uses qualitative methods with observation, interview and literature study, that expected to show the effectiveness of crative strategy.

Copyrights © 2019




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Rolling Jurnal Pengkajian dan Penciptaan Film, Televisi, dan Media Kontemporer
Website

Abbrev

ROLLING

Publisher

Universitas Jember

Subject

Arts Humanities Languange, Linguistic, Communication & Media

Description

Rolling Journal is a peer-reviewed academic journal and also open to submissions and responses from any academy who concentrate in media and culture issues. We take seriously the need to move ideas outward, so that our cultural debates may have some resonance with wider political and cultural ...