Jurnal Manajemen Pendidikan Islam
Vol 6 No 2 (2021): Islamic Education Management

The Effect of Service Quality, Facilities and Promotion on The Interest of New Students

Umin Kango (Universitas Negeri Gorontalo, Indonesia)
Ari Kartiko (Fakultas Tarbiyah Institut Pesantren KH Abdul Chalim Mojokerto Indonesia)
Bahruddin Zamawi (Institut Pesantren KH Abdul Chalim Mojokerto Indonesia)



Article Info

Publish Date
23 Jul 2021

Abstract

In the world of education has a very rapid development, especially in private schools which will have an impact on these schools to gain the sympathy of prospective new students . The International Standard Madrasah (MBI), Amanatul Ummah, has improved academic services, infrastructure and promotion to attract the public to foster the interest of new students. This research was conducted at MBI Amanatul Ummah located in Pacet District, Mojokerto. This study examines the independent variables consisting of service quality, infrastructure and promotion variables, while the measured (bound) variable is the interest of new students. This study uses primary data sources obtained through questionnaires that have been filled in by respondents . To test the hypothesis of this study using multiple linear regression , showed that equation , Y = 7,580 + 0.3 7 8 + 0 442 + 0.1 5 8 . A constant (α) of 7,580 shows the amount of interest of new students , if there is no influence from the variable quality of service ( ), infrastructure ( ) and promotion ( ) or it can be said that if the independent variable is zero then the amount of interest of new students is according to the constant value , namely 7,580 . t-test results for playanan quality variables.

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Journal Info

Abbrev

nidhomulhaq

Publisher

Subject

Religion Humanities Decision Sciences, Operations Research & Management Education

Description

Nidhomul Haq: Jurnal Manajemen Pendidikan Islam publishes Indonesian Islamic Education Management articles from various perspectives, covering literary and fieldwork studies. The journal promotes research and scholarly discussion concerning Islamic Education Management in Academic disciplines and ...