PEMANFAATAN PISANG MERAH MENJADI SELAI PISANG UNTUK MENINGKATKAN HARGA JUAL HASIL OLAHAN DESA PATAAN KEC. SAMBENG LAMONGAN

Wisnu Priambodo (Prodi Manajemen, Fakultas Ekonomi Universitas Islam Lamongan)
Danu Kusbandono (Prodi Manajemen, Fakultas Ekonomi Universitas Islam Lamongan)
M. Ainul Yaqin (Prodi Manajemen, Fakultas Ekonomi Universitas Islam Lamongan)

Media Mahardhika
Vol. 21 No. 2 (2023): January 2023

Processed food made from bananas has become a business that has the most attention from the public, especially from red bananas, the demand for bananas in Indonesia in 2019 is approximately 72 million tons, which can create new business opportunities for MSME centers to utilize bananas into finished products. goods. in the form of processed food other than being sold directly in the same form without being processed first. Red banana is a variety that lives in Pataan village, Sambeng sub-district, Lamongan district, banana is the most widely banana variety. Among other types of bananas. In this case the researcher uses a SWOT analysis to determine the advantages and disadvantages of processed banana products Pokdarwis, Pataan Village, Lamongan Regency.