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All Journal Media Mahardhika Jurnal Ilmiah Edunomika (JIE)
Wisnu Priambodo
Departement Of Management, Universitas Islam Lamongan
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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WINGKO BABAT PRODUCT DEVELOPMENT STRATEGY FOR COMPETITIVE ADVANTAGE DURING THE COVID-19 PANDEMIC Mohammad Yaskun; Danu Kusbandono; Wisnu Priambodo
JURNAL ILMIAH EDUNOMIKA Vol 5, No 02 (2021): EDUNOMIKA : Vol. 5, No. 2, 2021
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v5i2.3531

Abstract

Wingko is a special snack that comes from Babat, Lamongan. In its development wingko spread in various areas in Lamongan and surrounding areas. The wingko tripe industry in 2010 was able to produce up to 1.500 wingko each day, while in 2020 it decreased to 1.000 wingko/day. The competition that occurs makes production unstable, even decreased. Therefore, research is needed on the strategy of wingko Babat industrial development. This research aims to design a wingko Babat industrial development strategy to develop and open jobs for the surrounding residents and increase the original income of the Lamongan regency. This research was conducted in January-May 2021 on wingko Babat industry players using Fred R David's Strategy Formulation Framework method that combines External Factor Evaluation (EFE) and Internal Factor Evaluation (IFE) data, then conducted SWOT and Grand Strategy analysis. The results of this study show that several strategies must be carried out by the wingko Babat industry; maintaining product quality, product development, taking care of halal permits, marketing with online media, product diversification, improving business management systems, and establishing cooperation with local governments. Therefore, wingko Babat industry players are expected to be able to implement some of these strategies to be able to compete, especially during the covid-19 pandemic.
PEMANFAATAN PISANG MERAH MENJADI SELAI PISANG UNTUK MENINGKATKAN HARGA JUAL HASIL OLAHAN DESA PATAAN KEC. SAMBENG LAMONGAN Wisnu Priambodo; Danu Kusbandono; M. Ainul Yaqin
Media Mahardhika Vol. 21 No. 2 (2023): January 2023
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v21i2.608

Abstract

Processed food made from bananas has become a business that has the most attention from the public, especially from red bananas, the demand for bananas in Indonesia in 2019 is approximately 72 million tons, which can create new business opportunities for MSME centers to utilize bananas into finished products. goods. in the form of processed food other than being sold directly in the same form without being processed first. Red banana is a variety that lives in Pataan village, Sambeng sub-district, Lamongan district, banana is the most widely banana variety. Among other types of bananas. In this case the researcher uses a SWOT analysis to determine the advantages and disadvantages of processed banana products Pokdarwis, Pataan Village, Lamongan Regency.
Co-Authors Danu Kusbandono Kusbandono, Danu M. Ainul Yaqin Rosyad, Sabilar Yaskun, Mohammad