Media Mahardhika
Vol. 22 No. 1 (2023): September 2023

CUSTOMER PERCEPTION; E-WALLET USED AS A NON-CASH PAYMENT TOOL

Salsabilla Aulia Az Zahrah (Sekolah Tinggi Ilmu Ekonomi Mahardhika)
Leonard Adrie Manafe (Sekolah Tinggi Ilmu Ekonomi Mahardhika)
Titis Tatasari (Sekolah Tinggi Ilmu Ekonomi Mahardhika)
Mochamad Fatchurrohman (Sekolah Tinggi Ilmu Ekonomi Mahardhika)
Fajar Tenovita Sari (Sekolah Tinggi Ilmu Ekonomi Mahardhika)



Article Info

Publish Date
29 Sep 2023

Abstract

This study aims to determine customer perceptions of Haus! Siwalankerto regarding the use of e-wallets as non-cash payments. The method used in this study is a qualitative method with excavation techniques through interviews. Retrieval of data in this study using informants as many as seven customers. This research provides valuable insights for stakeholders, including e-wallet companies, merchants, and local governments, in increasing e-wallet adoption in Haus! Siwalankerto. The indicators used to see perceptions are perceptions of convenience, usability and risk. This research shows that: First, Perceived Convenience, most customers agree that e-wallets provide many conveniences; Second, Perceived Usefulness shows that the majority of customers agree that during payment transactions they use e-wallets; Third, Risk Perception shows that a small proportion agree that e-wallet payments are very low risk. Research show, it can be seen from the large number of customer interests, it shows that almost all use e-wallet payments as a non-cash payment instrument. Then the use of e-wallets on Haus! Siwalanketo is influenced by these three perceptions.

Copyrights © 2023






Journal Info

Abbrev

mahardika

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Description

MEDIA MAHARDHIKA is a peer-reviewed journal published by Department of Accounting, Faculty of Economics and Business, STIE MAHARDHIKA Surabaya Indonesia three times a year (Januari, May and September). MEDIA MAHARDHIKA aims to publish articles in the field of accounting and finance that provide ...