jurnal syntax admiration
Vol. 4 No. 8 (2023): Jurnal Syntax Admiration

Islamic Marketing Mix Home Sharing Strategy at Multi Level Marketing Natural Nusantara

Rinatul Jannah (Universitas Islam Negeri KH. Achmad Shiddiq Jember, Indonesia)
Abdul Rokhim (Universitas Islam Negeri KH. Achmad Shiddiq Jember, Indonesia)
Ahmadiono Ahmadiono (Universitas Islam Negeri KH. Achmad Shiddiq Jember, Indonesia)



Article Info

Publish Date
30 Aug 2023

Abstract

Home sharing is a business meeting that is held in a simple place such as a home or stockist to explain business opportunities to others and convey information so that it is effective and provides many benefits in carrying out its activities by using Islamic Marketing Mix to be able to reach the target market in a Multi Level Marketing company Natural Nusantara which sells beauty, health, agriculture, animal husbandry and fishery products. The formulation of the problems in this research are 1) What is the strategy of Islamic Marketing Mix Home Sharing on Multi Level Marketing Natural Nusantara 2) What are the implications of the Islamic Marketing Mix Home Sharing strategy on sales turnover of Multi Level Marketing Natural Nusantara. The approach in this study is a descriptive qualitative method and is a field research by observing, interacting and direct observation based on the phenomena that occur to the research subjects. This research can be concluded 1) Home Sharing Natural Nusantara has benefits in carrying out its activities in accordance with the sharia marketing mix in Islamic marketing which includes product, price, place, promotion, people, process, physical evidence, promise, patience, and customer centrism. 2) The implications of the Islamic Marketing Mix strategy on sales turnover have a direct impact namely sales increase after Home Sharing activities are carried out.

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Journal Info

Abbrev

jurnal

Publisher

Subject

Aerospace Engineering Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics

Description

Syntax Admiration. Jurnal Syntax Admiration adalah jurnal yang diterbitkan sebulan sekali oleh CV. Syntax Corporation Indonesia. Syntax Admiration akan menerbitkan artikel ilmiah dalam lingkup ilmu sosial teknik. Artikel yang diterbitkan adalah artikel dari penelitian, studi atau studi ilmiah kritis ...