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Strategi Pemasaran Produk Mitraguna di Bank Syariah Indonesia Hidayatullah, M.F; Indahwati, Ayu; Setianingrum, Nurul; Ahmadiono, Ahmadiono
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 2 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i2.4123

Abstract

Nasabah produk pembiayaan Mitraguna Bank Syariah Indonesia (BSI) BSI senantiasa mengalami peningkatan. Penelitian kualitatif ini berikhtiar untuk mengetahui strategi pemasaran BSI dalam meningkatkan jumlah nasabah pembiayaan Mitraguna; serta untuk mengetahui kendala dan solusi yang dihadapi BSI dalam menerapkan strategi pemasaran pembiayaan mitraguna. Hasil penelitian ini menyebutkan, strategi pemasaran pembiayaan Mitraguna di BSI dengan bauran pemasaran 7P yaitu produk (product), harga (price), tempat (place), promosi (promotion), orang-orang (people), bukti fisik (physical evidence) dan proses (processes). Kendala yang dihadapi dua faktor: Faktor internal yaitu kondisi covid-19 yang membatasi karyawan untuk masuk setiap hari karena aturan WFH (work from home), sehingga pemasaran produk dan pelayanan menjadi kurang maksimal, maka solusinya pemasaran online dilakukan lebih masif serta menyediakan aplikasi BSI Mobile. Faktor eksternal dikarenakan covid-19, nasabah menahan diri untuk pergi melakukan pembiayaan langsung ke Bank dan adanya nasabah canggung karena baru pertama kali melakukan pembiayaan di BSI. Solusinya dengan menggunakan aplikasi BSI Mobile, proses approval yang mudah dan cepat, serta princing yang kompetitif dan aman sesuai prinsip Syariah.
The influence of halal label, price, and brand image on cosmetic product purchase decisions among female students at FEBI UIN KHAS Jember Musaidah, Ahlam; Ahmadiono, Ahmadiono; Masrohatin, Siti
Journal of Islamic Economics Lariba Vol. 10 No. 1 (2024)
Publisher : Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jielariba.vol10.iss1.art19

Abstract

IntroductionHumans have two primary needs: basic and secondary needs. Women in particular have distinct needs related to their appearance. Cosmetics serve not only to beautify but also to care for the body from head to toe. Many women incorporate cosmetics into their daily routines and use them from morning to night.ObjectivesThe objective of this study is to determine the influence of halal label, price, and brand image on purchasing decisions for cosmetics among female students at UIN KHAS Jember.MethodThis quantitative research employed multiple linear regression analysis. The sample size was determined using Slovin's formula and data were collected through questionnaires distributed to a selected sample of students. The study analyzed the validity, reliability, and classical assumption tests (normality, heteroskedasticity, and multicollinearity) and used multiple linear regression to assess the impact of the independent variables (halal label, price, and brand image) on the dependent variable (purchase decision).ResultsThe findings reveal that halal label and brand image positively influence the purchasing decisions of cosmetic products. These results indicate that students at UIN KHAS Jember consider halal label, price, and brand image as determinants when making cosmetic purchase decisions.ImplicationsThis study highlights the importance of halal labeling in reducing consumer doubts about product halal status, particularly for Muslim consumers who use cosmetics daily. The positive impact of brand image suggests that students are influenced by the reputation and perceived quality of cosmetic brands. These findings also suggest that competitive pricing strategies can significantly affect purchase decisions.Originality/NoveltyThis study provides insights into the factors influencing cosmetic purchase decisions among Muslim students, emphasizing the role of halal certification. This study contributes to the understanding of consumer behavior in the context of halal products, which is critical for marketers targeting Muslim consumers.
Economic Justice in the Perspective of Sharia: Solutions to Facing Social Inequality Isnaini, Mukarromatul; Is'adi, Munir; Ahmadiono, Ahmadiono
Journal of Islamic Economy Vol. 2 No. 1 (2025): MARCH-JOIE
Publisher : Pt. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/7fxc1851

Abstract

This study aims to analyze the concept of economic justice from a sharia perspective and explore its application as a solution to the increasing social inequality in society. Economic justice in Islam is a fundamental principle that emphasizes the fair distribution of resources, protection of vulnerable groups, and equal access to economic opportunities. To achieve these goals, this study uses the Systematic Literature Review (SLR) method, which is a structured and systematic approach to identifying, evaluating, and synthesizing scientific literature relevant to the research topic. This method is used to gain a comprehensive understanding of sharia principles such as monotheism, justice ('adl), balance (tawazun), and social responsibility that are the basis for creating a just economic system. The results of the study show that Islamic economic justice is realized through wealth distribution instruments such as zakat, infaq, shadaqah, and waqf, as well as the prohibition of exploitative economic practices such as usury, gharar, and maysir. The current social and economic inequality is caused by various structural factors, including uneven distribution of assets, educational inequality, and a discriminatory economic system. Therefore, the implementation of a sharia-based economic system is a relevant and applicable solution in overcoming social inequality. This approach has proven effective through the application of models such as Baitul Maal wat Tamwil (BMT), sharia cooperatives, and productive waqf, which are able to build an inclusive, sustainable, and equitable economic system. Thus, sharia economics is not only normative in value, but is also able to answer contemporary socio-economic challenges practically
Systematic Literature Study on the Role of Islamic Economics in Sustainable Economic Development Arifin, M Hikam Fauzan; Chotib, Moch; Ahmadiono, Ahmadiono
Journal of Islamic Economy Vol. 2 No. 1 (2025): MARCH-JOIE
Publisher : Pt. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/jz8md345

Abstract

This study aims to examine the role of Islamic economics in supporting sustainable economic development through the Systematic Literature Review (SLR) approach. The SLR method is used to systematically identify, evaluate, and synthesize relevant literature on the contribution of Islamic economics to the sustainable development goals (SDGs). The review process begins with formulating the main research question, as well as establishing inclusion and exclusion criteria that include publications between 2020 and 2025, available in full-text form, and focusing on Islamic economics and sustainability issues. The results of the study show that Islamic economics is closely related to the principles of sustainability, such as justice, balance, social responsibility, and the prohibition of detrimental economic practices. Islamic economic instruments such as zakat, infaq, sedekah, waqf, and sharia-based financing play an important role in creating an inclusive, fair, and social welfare-oriented economic system. In addition, Islamic banks and Islamic social finance also encourage sustainable financing of the real sector and MSMEs, including through innovations such as green sukuk and productive waqf. Thus, sharia economics has proven to be a strategic and applicable framework in realizing fair, inclusive and sustainable economic development
Strengthening Religious Moderation through Revitalizing Ma'had al-Jami'ah: A Case Study in the State Islamic Higher Education Ahmadiono, Ahmadiono; Rahman, Fathor; Umam, Fawaizul
AL-TAHRIR Vol 25 No 1 (2025): Islamic Studies
Publisher : IAIN Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/altahrir.v25i1.10263

Abstract

This article aims to describe and discuss (1) the phenomenon of religious extremism on the campus and (2) institutional responses of the state Islamic higher education to it in the form of (3) strengthening religious moderation through the revitalization of Ma‘had al-Jami‘ah (Pesantren of University). With a case study research design and the religious moderation concept of the Ministry of Religious Affairs of the Republic of Indonesia as a theoretical framework, this study found relatively the same facts about the phenomenon of religious extremism in the three state Islamic universities. Their institutional responses also tend to be similar; they rely on the belief that religious extremism harms the spirit of Islam’s raḥmatan li al-'ālamīn and the movement of extreme religious elements has threatened the integrity of the Unitary State of the Republic of Indonesia. The biggest difference is the way the three campuses foster moderate religiosity of students through the revitalization of Ma‘had al-Jami‘ah. However, the various strengthening strategies they do are relatively in line with the strategy of strengthening religious moderation of the Ministry and therefore have productive values for the national program. These results contribute to enriching the discourse on religious extremism and can also be used as a reference for state Islamic universities in strengthening the early warning system, especially through the revitalization of Ma‘had al-Jami‘ah.
Implementasi Etika Bisnis dalam Meningkatkan Kinerja Karyawan di PT Tunggal Griya Sakinah Abqoriyin Hisan, Ahmad; Rokhim, Abdul; Ahmadiono, Ahmadiono
Sanskara Manajemen Dan Bisnis Vol. 3 No. 03 (2025): Sanskara Manajemen dan Bisnis (SMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/smb.v3i03.574

Abstract

Penelitian ini bertujuan untuk mengkaji implementasi etika bisnis Islam dalam meningkatkan kinerja karyawan di PT Tunggal Griya Sakinah, sebuah perusahaan properti syariah di Bondowoso. Etika bisnis Islam merupakan prinsip moral yang berakar pada nilai-nilai keislaman seperti kejujuran, tanggung jawab, keikhlasan, dan keadilan yang diterapkan dalam kegiatan bisnis. Karyawan sebagai garda terdepan dalam operasional perusahaan memiliki peran penting dalam menjaga reputasi dan keberlangsungan usaha. Metode yang digunakan dalam penelitian ini adalah pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui observasi, wawancara mendalam, dan dokumentasi. Hasil penelitian menunjukkan bahwa PT Tunggal Griya Sakinah telah mengimplementasikan nilai-nilai etika bisnis Islam dengan cukup baik dalam berbagai aspek, mulai dari proses penjualan yang transparan hingga pembinaan moral dan spiritual karyawan. Implementasi ini berdampak positif terhadap kinerja karyawan yang tercermin dari peningkatan penjualan properti dari tahun ke tahun. Etika bisnis yang diterapkan mampu meminimalisasi potensi fraud serta meningkatkan loyalitas dan motivasi kerja karyawan. Penelitian ini menyimpulkan bahwa keberhasilan perusahaan tidak hanya bergantung pada strategi bisnis, tetapi juga pada etika dan moralitas pelaku usahanya. Oleh karena itu, penerapan etika bisnis Islam bukan hanya menjadi kewajiban religius, tetapi juga merupakan strategi manajerial yang efektif untuk mencapai keberkahan dan keberlanjutan bisnis.
Relevansi Pemikiran Al-Faruqi tentang Islamisasi Ilmu Pengetahuan dalam Bidang Ekonomi: The Relevance of Al-Faruqi’s Thought on the Islamization of Knowledge in the Field of Economics Ahmadiono, Ahmadiono
Fenomena Vol 4 No 1 (2005): FENOMENA: Journal of the Social Sciences
Publisher : LP2M UIN KH.Achmad Siddiq Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35719/fenomena.v4i1.366

Abstract

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Peta Pendekatan Studi Islam pada Perguruan Tinggi Berbasis Pesantren di Kabupaten Jember Elhady, Aminullah; Ahmadiono, Ahmadiono; Nursyamsiyah, Siti
Jurnal Penelitian IPTEKS Vol. 9 No. 2 (2024): JURNAL PENELITIAN IPTEKS
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/penelitianipteks.v9i2.2310

Abstract

Studi Islam merupakan salah satu domain kajian utama pada perguruan tinggi keagamaan Islam di Indonesia. Bidang studi ini telah mengambil bentuk dan nama yang bermacam dan silih berganti seiring dengan perubahan kebijakan lokal dan nasional. Terdapat beragam pendekatan dalam Studi Islam, antara lain monodisiplin, multidisiplin, interdisiplin, dan transdisiplin. Penelitian ini dilakukan untuk memetakan pendekatan-pendekatan dalam Studi Islam di dua lembaga pendidikan tinggi keagamaan Islam, yaitu Institut Agama Islam Al-Qodiri dan Institut Agama Islam Al-Falah Assunniyah, yang kedua-duanya berada di Kabupaten Jember. Penelitian ini menggunakan metode kualitatif dengan pendekatan fenomenologis. Data diperoleh melalui observasi, wawancara dan dokumentasi. Teknik Analisis dan uji keabsahan data menggunakan triangulasi metode. Dari penelitian ini diperoleh kesimpulan bahwa pendekatan-pendekatan monodisipliner, interdisipliner dan multidisipliner dalam Studi Islam telah diterapkan di IAI Al-Qodiri dan IAI Al-Falah Assunniyah Jember. Pendekatan-pendekatan tersebut, secara substantif, mempertimbangkan karakter dan tema kajian; secara fundamental, pendekatan-pendekatan itu didasarkan pada alasan-alasan yang bersifat filosofis, historis dan normatif.  Secara aplikatif, tiga pendekatan tersebut diimplementasikan dalam kegiatan tridharma, yakni pendidikan, penelitian, dan pengabdian masyarakat
The Effect of Omni Channel Marketing on Customer Buying Interest of Fashion Products Sari, Windi Selvina; Ahmadiono, Ahmadiono; Anggitaningsih, Retna
The Eastasouth Journal of Social Science and Humanities Vol. 2 No. 02 (2025): The Eastasouth Journal of Social Science and Humanities (ESSSH)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esssh.v2i02.460

Abstract

This study aims to analyze the micro-business financing provided by Baitul Maal wat Tamwil (BMT) Balung and its impact on increasing the business capital of its clients. Micro businesses, which are typically managed by small-scale entrepreneurs, often face difficulties in accessing formal financing. Therefore, BMT Balung, as a microfinance institution, plays an essential role in providing financing to support the sustainability and development of micro businesses. This research uses a quantitative approach with a descriptive analysis method to gather data from clients who have received financing from BMT Balung. The data were obtained through interviews and questionnaires from 50 respondents who are micro-business owners. The results of the study show that the financing provided by BMT Balung significantly increases the business capital of its clients. This financing positively influences the micro businesses' ability to expand production capacity, purchase raw materials, and improve product quality. Furthermore, it has a positive impact on income and the welfare of the entrepreneurs. However, challenges in repaying installments remain a concern for some clients. The conclusion of this study is that the financing provided by BMT Balung plays a strategic role in increasing micro-business capital and supporting business development.
The Role of Islamic Boarding Schools in Building Resilience of Students in the Middle of Consumptive Culture (Study at Syaichona Moh. Cholil Islamic Boarding School Bangkalan) Muhsinin, Muhsinin; Nafis, Abdul Wadud; Ahmadiono, Ahmadiono
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 2 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i2.4974

Abstract

Building the resilience of Islamic boarding schools and students is very necessary because it cannot be denied that the development of science and globalization and the increasing complexity of new problems that exist in today's life will be a challenge for Islamic boarding schools to continue to survive in today's era. The focus of this research namely regarding the role of the Syaichona Moh. Cholil Islamic Boarding School in maintaining resilience amidst a consumer culture. This research is qualitative. The data in this research comes from primary data and secondary data using observation, interview, and documentation techniques in collecting the data which is then analyzed using interactive analysis. The results of this research show the role of the Syaichona Moh. Cholil Islamic Boarding School in building the resilience of students amid consumer culture includes improving the character education of students by treating consumption as the enemy and providing an example with a simple lifestyle, apart from that, Islamic boarding schools also implement rules of conduct so that students avoid wasteful behavior by implementing pocket money control, prohibitions. leaving the Islamic boarding school, prohibiting shopping in shops other than those belonging to the Islamic boarding school, and keeping students away from various advertisements and technology.