jurnal syntax admiration
Vol. 4 No. 4 (2023): Jurnal Syntax Admiration

The Effect of Product Innovation, Brand Image and Word of Mouth on Interest in Buying Maybelline Face Powder in Gen-Z Students Of Feb Nasional University

Radina Salsabila (a:1:{s:5:"en_US"
s:65:"Faculty of Economics and Business, National University of Jakarta"
})
Subur Karyatun (Faculty of Economics and Business, National University of Jakarta)
Kumba Digdowiseiso (Faculty of Economics and Business, National University of Jakarta)

Article Info

Publish Date
01 Dec 2023

Abstract

This study aims to analyze the influence of Product Innovation, Brand Image and Word of Mouth on Interest in Buying Maybelline face powder products in Gen-z FEB National University Students. The research method used is a quantitative method and uses multiple linear regression analysis with processing using Statistical Product and Service Solutions (SPSS) version 25 with data collection methods through questionnaires to 100 respondents from FEB Nasional University students and know Maybelline face powder products. The results of this study indicate that the Product Innovation variable has a positive and significant effect on Buying Interest for Maybelline face powder products on Gen-z, Brand Image has a positive and significant effect on Buying Interest for Maybelline face powder products on Gen-z, Word of Mouth has a positive and significant effect on Interest Buy Maybelline face powder products on Gen-z

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Journal Info
jurnal syntax admiration
Website

Abbrev

jurnal

Publisher

Syntax Corporation Indonesia

Subject

Aerospace Engineering Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics

Description

Syntax Admiration. Jurnal Syntax Admiration adalah jurnal yang diterbitkan sebulan sekali oleh CV. Syntax Corporation Indonesia. Syntax Admiration akan menerbitkan artikel ilmiah dalam lingkup ilmu sosial teknik. Artikel yang diterbitkan adalah artikel dari penelitian, studi atau studi ilmiah kritis ...