jurnal syntax admiration
Vol. 4 No. 4 (2023): Jurnal Syntax Admiration

The Influence of Digital Marketing, Online Customer Reviews and Promotions on Purchasing Decisions for Shopee E-Commerce Users in East Pejaten

May Juwita (Faculty of Economics and Business, Universitas Nasional)
Tri Waluyo (Faculty of Economics and Business, Universitas Nasional)
Kumba Digdowiseiso (Faculty of Economics and Business, Universitas Nasional)

Article Info

Publish Date
15 Apr 2023

Abstract

The purpose of this study was to find out and analyze the influence of digital marketing, online customer reviews and promotions on purchasing decisions for Shopee e-commerce users in East Pejaten. With a total of 100 respondents through a questionnaire with quantitative methods and data were analyzed using multiple linear regression and assisted using the Statistical Package for the Social Science (SPSS) 23.0 application with the results showing that the variable: digital marketing (X1) has a direct effect on purchasing decisions, there is. online customer reviews (X2) have a positive and significant effect on purchasing decisions and promotions (X3) have a positive and significant effect on purchasing decisions.

Copyrights © 2023




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
jurnal syntax admiration
Website

Abbrev

jurnal

Publisher

Syntax Corporation Indonesia

Subject

Aerospace Engineering Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics

Description

Syntax Admiration. Jurnal Syntax Admiration adalah jurnal yang diterbitkan sebulan sekali oleh CV. Syntax Corporation Indonesia. Syntax Admiration akan menerbitkan artikel ilmiah dalam lingkup ilmu sosial teknik. Artikel yang diterbitkan adalah artikel dari penelitian, studi atau studi ilmiah kritis ...