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Kumba Digdowiseiso
Faculty of Economics and Business, Universitas Nasional
Aerospace Engineering Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Social Sciences

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The Influence of Brand Image, Product Quality and Service Quality on Customer Loyalty of Kidz Station Trans Studio Mall Cibubur East Jakarta Muhammad Haekal Azhari; Resti Hardini; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 1 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i1.826

Abstract

This study aims to analyze the influence of Brand Image, Product Quality and Service Quality. The results of the study using primary data in the form of a questionnaire to 94 customers of Kidz Station TSM Cibubur East Jakarta who have made the purchase process 2 times or more, show the result that there is a negative effect of Brand Image on Customer Loyalty and on Service Quality and Product Quality shows results that have a positive effect on Customer Loyalty. There is a positive influence on Product Quality and Service Quality indicating that Product Quality and Service Quality can be important factors for Customer Loyalty and must be continuously developed in order to continue to compete with similar competitors.
The Influence Of Product Quality, Brand Image And Electronic Word Of Mouth On The Purchasing Decision Of Ms Glow For Men Facial Wash In Jagakarsa, South Jakarta Kumba Digdowiseiso; Muhammad Naufal Tarmizi; Resti Hardini
Jurnal Syntax Admiration Vol. 4 No. 1 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i1.831

Abstract

This study aims to determine Product Quality, Brand Image and Electronic Word of Mouth on the Purchase Decision of Ms Glow for Men Facial Wash. The data analysis technique used multiple linear regression and used SPSS version 23. The results of the researchers found the regression equation Y = 0.347 X1 + 0.297 X2 + 0.340 X3. t count 4.113 > 1.660 t table and sig value 0.00 < 0.50. For Brand Image (X2) has a positive and significant effect on Purchase Decision (Y) based on t count 3.567 < 1.660 t table and sig value 0.01 > 0.50. For Electronic Word of Mouth (X3) has a positive and significant effect on Purchase Decision (Y) based on t count 4.879 > 1.660 t table and sig value 0.00 < 0.50. Among the third, most significant variables is the Product Quality variable (X1) based on t count 4.113 > 1.660 t table and sig value 0.00 < 0.50. The results of this study are expected to be a reference material to improve Product Quality (X1) and (X2) Brand Image that can support Purchase Decisions (Y)
The Influence Of Product Quality, Service Quality And Sales Promotion On Toyota Avanza Car Purchase Decisions At Auto 2000 Pramuka Central Jakarta Putri Nada Lathifah Lathifah; Resti Hardini; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 1 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i1.839

Abstract

This study aims to determine the effect of product quality, service quality and sales promotion on purchasing decisions for Toyota Avanza at AUTO 2000 Pramuka, Central Jakarta. This study uses primary data with data collection methods through questionnaires distributed to 100 respondents. The data analysis technique was using inferential analysis with multiple linear regression and using the Statistical Product and Service Solution (SPSS) version 23.0 program. From the research results, it can be seen that product quality (X1) has a positive and significant influence on purchasing decisions, this is shown from the t-test where the t- count value is 2.668 > 1.660 ttable and significant is 0.009 (0.009 < = 0.05), then H0 is rejected. and Ha accepted,. Service Quality (X2) from the results of the study is shown from the tcount, which is 2.613 > 1.660 ttable and the significance is 0.010 (0.010 < = 0.05), then H0 is rejected and Ha is accepted, meaning that Service Quality has a positive and significant effect on Purchase Decisions. Sales Promotion (X3) from the results of this study can be seen in the tcount value of 3.111 > 1.660 ttable and significant 0.000 (0.000 < = 0.05) then H0 is rejected and Ha is accepted, so it can be concluded that Sales Promotion has a positive and significant effect on Buying decision. Thus, it can be concluded that product quality, service quality and sales promotion variables influence purchasing decisions together.
The Influence Of Product Quality, Brand Image And E-Word Of Mouth On The Decision To Purchase Online Clothing Products Notbrand.Co In Dki Jakarta Rani Yulia; Resti Hardini; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 1 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i1.848

Abstract

This study aims to determine the effect of the t-test on the variables of product quality, brand image, and e-word of mouth on purchasing decisions for online clothing products notbrand.co in DKI Jakarta. The sample in this study was 96 respondents who made purchasing decisions on social media based on the Anderson formula. This study uses primary data with data collection methods through questionnaires distributed to 96 respondents. The data analysis technique was using inferential analysis with multiple linear regression and using the Statistical Product and Service Solution (SPSS) version 26.0 program. From the results of the t test, it shows that the product quality variable (X1) has an influence of 2.764% or 27.64%, the brand image variable (X2) has an influence of 4.878 or 48.78%, and the e-word of mouth variable (X3 ) has an influence of 2.351% or 23.51% on purchasing decisions. Thus, it can be concluded that product quality, brand image and e-word of mouth variables influence purchasing decisions.
The Influence of Brand Trust, Brand Image and Lifestyle on Buying Interest in Samsung Galaxy A Series Smartphones in National University Students Umi Fadillah Rahmawati; elwisam elwisam; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 4 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i4.854

Abstract

This study aims to analyze how much influence brand trust, brand image, and lifestyle have on purchase intention. This type of research uses descriptive quantitative methods and data analysis techniques using inferential analysis data and using primary data formed closed questionnaires to 100 respondents and assisted by using the SPSS version 23 program. To obtain results from consumer buying interest in the Samsung Galaxy A smartphone Series. The results of this study reveal that brand trust, brand image, and lifestyle variables have a positive and significant effect on purchase intention. This can be seen in the coefficient table in the regression equation Y = 0.308 X1 + 0.324 X2 + 0.280 X3. The conclusion is that the independent variable has a positive and significant influence on purchase intention.
The Influence Of Communication, Work Motivation And Work Discipline On The Performance Of Pt Surgika Alkesido Employees Rimah Mawardi; elwisam elwisam; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 4 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i4.858

Abstract

This study aims to determine the effect of communication, work motivation and work discipline on the performance of employees of PT Surgika Alkesido. The sampling method used is Non-Probability Sampling with Purposive sampling technique. This type of research uses quantitative descriptive methods and inferential analysis using primary data in the form of a closed questionnaire to 100 respondents and the data is analyzed using multiple linear regression analysis. From the data that has fulfilled the validity test, reliability test, classical assumption test and model feasibility test, a regression equation is obtained. The results of regression analysis in this study indicate a positive and significant effect on customer satisfaction, which is shown in the coefficient table in the regression equation model. The results of the model feasibility test shown with the significant value shown in the model feasibility table which means that the model in this study is feasible to use based on the significant value obtained. The results of the hypothesis conclusion with the t test obtained a positive and significant value on the variables of communication, work motivation and work discipline on employee performance.
The Effect Of Current Ratio, Total Asset Turnover And Debt To Equity Ratio On The Financial Performance Of Manufacturing Companies Listed On The Indonesia Stock Exchange For The 2016-2020 Period Devi Indah Juliani; Subur Karyatun; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 4 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i4.863

Abstract

This study aims to determine and analyze the effect of Current Ratio, Total Asset Turnover, Debt Equity Ratio, on performance finance of a Manufacturing Companies listed on the Indonesia Stock Exchange. Sources of research data using secondary data in the form of financial statements found on the website www.idx.co.id. The financial reports observed are the financial statements of Manufacturing companies for the year 2016-2020. The data of this study were analyzed on 10 manufacturing companies listed on the Indonesia Stock Exchange. In taking the sample for this study using purposive sampling method. The data analysis technique used is linear regression analysis and hypothesis testing using a T-test that has been processed in SPSS Version 21 to test the regression coefficients. Based on the results of the study, it was found that the Current Ratio and Debt Equity Ratio had a positive and significant effect on performance finance, Total Asset Turnover had a negative and insignificant effect on performance finance.
The Effect Of Profitability, Liquidity, Leverage, Capital Intensity, And Company Size On Tax Avoidance Sabrina Septiyani Putri; elwisam elwisam; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 4 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i4.864

Abstract

The automotive industry is a sector that has a relatively large contribution to the national economy. Where the automotive industry provides an investment value of trillions per year and is able to absorb the work of up to tens of thousands of people. For this reason, the authors conducted this study with the aim of examining the effect of profitability, liquidity, leverage, capital intensity and firm size on tax avoidance in the automotive industry listed on the Indonesia Stock Exchange in 2016 - 2020. In this study, researchers used secondary data with a population of 20 companies. automotive listed on the Indonesia Stock Exchange. Determination of the sample of this study using the purposive sampling method and obtained a sample of 18 automotive companies. The results of this study indicate that the t-test of profitability and leverage variables has a positive effect on tax avoidance, while liquidity, capital intensity and firm size have no effect on tax avoidance. Meanwhile, for the f test of Profitability, Liquidity, Leverage, Capital Intensity, Firm Size has a positive effect on tax avoidance.
The Influence of Corporate Social Responsibility, Good Corporate Governance, and Environmental Performance on Corporate Value (Empirical Study of Manufacturing Companies on the Indonesia Stock Exchange (IDX) Period 2016-2020) Debby Emira; Ahmad Cik; Adam Nurkholik; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 2 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i2.865

Abstract

This research aims to analyze the impact of Corporate Social Responsibility (CSR), Good Corporate Governance (GCG) featuring an Independent Board of Commissioners, and Environmental Performance on the proper valuation of manufacturing companies listed on the Indonesia Stock Exchange (IDX) from 2016 to 2020. The study employs purposive sampling, selecting 16 companies from the population of flat manufacturing companies on the IDX. Secondary data, sourced from annual financial statements on the IDX official website (www.idx.com) for the years 2016-2020, form the basis of the analysis. The findings indicate that: (1) CSR does not significantly affect Company Value, (2) GCG significantly influences Company Value, (3) Environmental Performance significantly impacts Company Value, and (4) collectively, CSR, GCG, and Environmental Performance exhibit a positive and significant influence on Company Value, with a coefficient of determination of 41.1%.
The Influence Of Product Quality, Brand Image, And Service Quality On The Purchasing Decision Of Mixue Teluk Gong Ice Cream Aldi Setiawan; Tri Waluyo; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 4 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i4.882

Abstract

This study aims to determine the effect of product quality, brand image, and service quality on purchasing decisions at Mixue Ice Cream and at Tea Teluk Gong. The sample data collection method used is Non-Probability Sampling with Purposive Sampling technique. This type of research uses descriptive quantitative methods and inferential analysis using primary data in the form of questionnaires to 100 respondents and data analysis using multiple linear regression analysis. Based on the data that has fulfilled the validity test, reliability test, classic assumption test and model feasibility test, the regression equation is obtained. The results of the regression analysis in this study show that there is a positive and significant influence on consumer purchasing decisions, which are displayed in the Coefficient table in the form of a regression equation. The results of the model feasibility test are displayed as a significant value displayed in the model feasibility table, which means that the model in this study is feasible to use based on the significant value obtained. The results of the conclusion of the hypothesis with the t test based on the significant value of the variables Product quality, brand image and service quality on consumer purchasing decisions.
Co-Authors Adam Nurkholik Ahmad Cik Aldi Setiawan Annisa Feby Yolanda Ayu Lian Putri Debby Emira Devi Indah Juliani Disya Praditina elwisam elwisam Hajir Masturi Herry Krisnandi Jody Eko Saputra May Juwita Muhammad Haekal Azhari Muhammad Naufal Tarmizi Nik Hazimah Nik Mat Putri Nada Lathifah Lathifah Rani Yulia Resti Hardini Rimah Mawardi Sabrina Septiyani Putri Siti Maemunah Subur Karyatun Tri Waluyo Umi Fadillah Rahmawati