Journal Economic Excellence Ibnu Sina
Vol. 1 No. 3 (2023): September : Journal Economic Excellence Ibnu Sina

Keputusan Pembelian Berbasis Produk, Harga, dan Lokasi

Zannubha Fuzi Afifah (Universitas Djuanda)
Sudarijati Sudarijati (Universitas Djuanda)
Titiek Tjahja Andari (Bisnis Universitas Djuanda)

Article Info

Publish Date
12 Sep 2023

Abstract

Researched analyzes the effect of product, price, and location has a positive and significant effect on purchasing decisions using non-probability sampling techniques, purposive sample methods, research designs namely verification and descriptive methods. The analysis used is multiple linear regression analysis. As for the research results product, price, and location simultaneously and partially have a positive & significant effect on purchasing decisions.

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Journal Info
Journal Economic Excellence Ibnu Sina
Website

Abbrev

Excellence

Publisher

Sekolah Tinggi Ilmu Kesehatan Ibnu Sina Ajibarang

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

bidang Ilmu Manajemen dan Ekonomi. Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, ...