Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Journal Economic Excellence Ibnu Sina
Zannubha Fuzi Afifah
Universitas Djuanda
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Keputusan Pembelian Berbasis Produk, Harga, dan Lokasi Zannubha Fuzi Afifah; Sudarijati Sudarijati; Titiek Tjahja Andari
Journal Economic Excellence Ibnu Sina Vol. 1 No. 3 (2023): September : Journal Economic Excellence Ibnu Sina
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/excellence.v1i3.286

Abstract

Researched analyzes the effect of product, price, and location has a positive and significant effect on purchasing decisions using non-probability sampling techniques, purposive sample methods, research designs namely verification and descriptive methods. The analysis used is multiple linear regression analysis. As for the research results product, price, and location simultaneously and partially have a positive & significant effect on purchasing decisions.
Co-Authors Sudarijati Sudarijati Titiek Tjahja Andari