Fokus Abdimas
Vol 2, No 2: OKTOBER 2023

PENGEMBANGAN USAHA MELALUI PENINGKATAN STRATEGI PEMASARAN PADA UMKM KRUPUK RAMBAK BAWANG TUMBAR

Damayanti, Damayanti (Unknown)
Asrori, Muhammad (Unknown)
Ilhami, Susanti Dwi (Unknown)
Mabruroh, Nisa Atul (Unknown)
Mahiza, Rossa Salsabila Hayya (Unknown)



Article Info

Publish Date
12 Oct 2023

Abstract

MSMEs Krupuk Rambak Bawang Tumbar has an address in Soditan Village, RT.01/ RW.02, Lasem District, Rembang Regency, Central Java. MSMEs Krupuk Rambak Bawang Tumbar is one of the MSMEs in Rembang engaged in food production. The problems faced by Partners are: 1). Erratic weather makes crackers unable to be dried, 2). The product is not yet known by the wider community, 3). Unattractive packaging, 4). Many consumers do not know their location, 5). Lack of variations in the shape of MSMEs Krupuk Rambak Bawang Tumbar product. The service team carried out several programs including: 1). Making a Google Map, 2). Facebook Account Creation, 3). Sticker Making, 4). Making notes and stamps, 5). Making Directions, and 6). Product marketing with another variant in the form of raw crackers. Through this community service activity, it is hoped that MSMEs will be able to compete, increase sales, income and welfare of MSME owners. Keyword: Business Development, MSMEs and Marketing Strategy

Copyrights © 2023






Journal Info

Abbrev

abdimas

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

Description

Fokus ABDIMAS (Jurnal Ilmiah Pengabdian kepada Masyarakat) diterbitkan oleh STIE Pelita Nusantara Semarang dengan tujuan mempublikasikan hasil kegiatan pengabdian kepada masyarakat yang bersifat aplikatif, inovatif, dan memberikan dampak nyata bagi masyarakat. Jurnal ini menjadi media untuk ...