Journal of Digital Business and Innovation Management
Vol. 1 No. 1 (2022): June 2022

ANALISIS FAKTOR PENYEBAB EKSTERNAL DAN INTERNAL KEBANGKRUTAN EASTMAN KODAK COMPANY

Maylinasari, Lely (Unknown)
Meisaputri, Ratna (Unknown)
Fahmi, Fiqih Zulfikar (Unknown)
Firky, Alfandio (Unknown)

Article Info

Publish Date
29 Jul 2022

Abstract

Analysis of the factors that influence customer satisfaction using Eastman Company Tow Matrix analysis, External Factor Evaluation analysis is used to determine the company's external factors related to opportunities and threats. This analysis aims to find out and analyze what factors are opportunities and threats that will be faced by the company using Tows, EFE, IFE analysis. The method used in the analysis process is the Tows, EFE, IFE process by using a predetermined table. The results show that sequentially the analysis used affects the company using Tows analysis, EFE, IFE are Opportunities, Threads, Strengths, Weaknesses. Therefore the analysis that affects the company can develop. Keywords: customer satisfaction; Eastman Company's Tow Matrix analysis; EFE; IFE

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Journal Info
Journal of Digital Business and Innovation Management
Website

Abbrev

jdbim

Publisher

Universitas Negeri Surabaya

Subject

Decision Sciences, Operations Research & Management Library & Information Science

Description

Journal of Digital Business and Innovation Management (JDBIM) is a new, Open Access journal from Universitas Negeri Surabaya that aims to publish original research articles, reviews, and reports on the digitalization of business and management, how digital technologies can innovate the business, and ...