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Firky, Alfandio
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Decision Sciences, Operations Research & Management Library & Information Science

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ANALISIS FAKTOR PENYEBAB EKSTERNAL DAN INTERNAL KEBANGKRUTAN EASTMAN KODAK COMPANY Maylinasari, Lely; Meisaputri, Ratna; Fahmi, Fiqih Zulfikar; Firky, Alfandio
Journal of Digital Business and Innovation Management Vol. 1 No. 1 (2022): June 2022
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jdbim.v1i1.48677

Abstract

Analysis of the factors that influence customer satisfaction using Eastman Company Tow Matrix analysis, External Factor Evaluation analysis is used to determine the company's external factors related to opportunities and threats. This analysis aims to find out and analyze what factors are opportunities and threats that will be faced by the company using Tows, EFE, IFE analysis. The method used in the analysis process is the Tows, EFE, IFE process by using a predetermined table. The results show that sequentially the analysis used affects the company using Tows analysis, EFE, IFE are Opportunities, Threads, Strengths, Weaknesses. Therefore the analysis that affects the company can develop. Keywords: customer satisfaction; Eastman Company's Tow Matrix analysis; EFE; IFE
Co-Authors Fahmi, Fiqih Zulfikar Maylinasari, Lely Meisaputri, Ratna