Cross-Border Journal of Business Management
Vol. 2 No. 2 (2022): Cross-Border Journal of Business Management

EFFECT OF PROMOTION ON PURCHASE DECISION FOR E-TOLL CARD

Roinah Roinah (STAIN Bengkalis, Indonesia)
M. Rafid Marwal (IAI Al-Amanah Jeneponto Sul-Sel, Indonesia)
Idarianty Idarianty (UIN STS Jambi, Indonesia)
Dicky Jhon Anderson Butar Butar (Sekolah Tinggi Ilmu Ekonomi Ciputra Makassar, Indonesia)
Miftahorrozi Miftahorrozi (lstanbul Sabahattin Zaim University, Turkey)

Article Info

Publish Date
15 Jun 2022

Abstract

The research objective is to analyze effect of promotion on purchase decision for e-toll card. The type of research conducted is causal (cause and effect). The population in this study are the users of the Jakarta–Cikampek Toll Road vehicles during 2020, which amounted to 138,365,987. This study also uses a snowball sampling technique. Hypothesis testing using simple regression analysis. The results show that promotion has a significant effect on purchase decision for e-toll card at the Jakarta–Cikampek Toll Road.

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Journal Info
Cross-Border Journal of Business Management
Website

Abbrev

cbjbm

Publisher

Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Cross-Border Journal of Business Management Focuses in any related disciplines of research on Business Management science. The scopes are Human Resource Management, Marketing Management, Financial Management, Production/Operational Management, Strategic Management, Islamic Business Management, Halal ...