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All Journal Al-Mada: Jurnal Agama, Sosial, dan Budaya Inovasi: Jurnal Ilmiah Ilmu Manajemen Jurnal Informasi dan Teknologi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Teknik Informatika (JUTIF) Jurnal Ekonomi JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Innovative: Journal Of Social Science Research Cross-Border Journal of Business Management E-Amal: Jurnal Pengabdian Kepada Masyarakat
Dicky Jhon Anderson Butarbutar
Universitas Widyatama
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Implementation of Green Marketing Strategies and Green Purchase Behavior as Efforts to Strengthen the Competitiveness of MSMEs in Indonesia Bestari, Dinda Kayani Putri; Butarbutar, DJ Anderson
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 1 (2021): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i1.1588

Abstract

The contribution of UMKM business actors is considered quite significant for the development of the economic structure, however, the UMKM sector players must still manage their strategies so that this contribution can continue to grow. To achieve sustainability and continue to make a positive contribution, MSMEs must have a business strategy and competitive power that are relevant to market conditions. The discussion about environmentally friendly products is increasingly being discussed. The high people's willingness to buy environmentally friendly products illustrates that more and more consumers are starting to become aware of environmental conservation and minimize environmental pollution due to the consumption of certain products. This is considered as an opportunity, companies try to respond positively and encourage companies to do innovative things by introducing new business strategies known as green marketing strategies. Researchers will try to see how green marketing strategies influence the trust of green customers, then how green marketing strategies and green customer trust affect green purchase intention and green purchase behavior in the MSME sector, especially in the type of handmade environmentally friendly Indonesian products. This study used the PLS (Partial Least Square) data analysis method using the SmartPLS version 3. The respondents in this study were 350 respondents spread across several regions of Indonesia. The technique of distributing questionnaires used the snowball sampling method. The research result states that green marketing strategies, green customers, and green purchase intention have a very big influence in shaping the behavior of purchasing environmentally friendly products for green consumers.
Analysis of the Influence of Product Quality on Purchasing Decisions at PT. W Standard Indonesia Belianus Patria Latuheru; Dedik Wiryawan; Farida Yani; Riny Jefri; Dicky Jhon Anderson Butarbutar
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.4425

Abstract

In recent years, advances in the automotive world, especially motorcycle, have grown and developed rapidly, this has made almost everyone around the world want and need a motorcycle with good performance and quality and a stable resale price. PT. W Standard Indonesia is a distributor of various types of motorcycle spare parts under the W Standard brand which is located in Medan City. This study aims to determine and analysis of the influence of product quality on purchasing decisions at PT. W Standard Indonesia. This type of research is descriptive quantitative research. The population in this study is the number of customers of PT. W Standard Indonesia in the last three months as many as 102 people. The number of samples for this study is 50 customers. The data analysis method used descriptive statistics and simple linear regression analysis consisting of partial test (t) and coefficient of determination (R2). The results show that product quality has positive and significant effect on purchasing decisions at PT. W Standard Indonesia. Product quality can explain purchasing decisions at PT. W Standard Indonesia by 13.6% and the remaining 86.4% is explain by other variables not examined in this study.
PENGARUH LINGKUNGAN BISNIS TERHADAP STRATEGI PEMASARAN INDUSTRI RITEL MINIMARKET DI KOTA BANDUNG Dicky Jhon Anderson Butarbutar; Annisa Lisdayanti
Inovasi Vol 7, No 1 (2020): Inovasi: Jurnal Ilmiah Ilmu Manajemen
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (324.583 KB) | DOI: 10.32493/Inovasi.v7i1.p16-23.5441

Abstract

ABSTRAKPerkembangan teknologi pada era globalisasi saat ini menuntut semua industri untuk selalu meningkatkan kinerja pemasaran dan efisiensi dalam menjalankan usahanya. Hal tersebut tidak menutup kemungkinan untuk perusahaan yang bergerak pada industri ritel menjadi sebuah kendala dalam menjalankan bisnisnya. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh lingkungan internal dan lingkungan eksternal terhadap strategi pemasaran. Metode dalam penelitian ini regresi berganda. Populasi dalam penelitian ini adalah seluruh seluruh industri ritel minimarket di kota Bandung tahun 2018 sebanyak 442. Metode pengambilan sampel menggunakan menghitung ukuran sampel yang dilakukan dengan menggunakan teknik Slovin dengan alpha 10%, sehingga diperoleh sampel penelitian sebanyak 82 minimarket. Hasil dari penelitian ini menunjukkan bahwa 55.9% variasi variabel dependen strategi pemasaran dapat dijelaskan melalui variabel independen yaitu lingkungan internal dan lingkungan eksternal. Secara simultan variabel lingkungan internal dan lingkungan eksternal berpengaruh terhadap strategi pemasaran. Hal yang sama juga terjadi pada pengujian secara parsial yang menunjukan variabel lingkungan internal dan lingkungan eksternal memiliki pengaruh positif dan signifikan terhadap strategi pemasaran industri ritel pada minimarket di Kota Bandung. Kata Kunci:Lingkungan Bisnis, Lingkungan Internal & Eksternal, Strategi Pemasaran
Pengaruh Promosi dan Akreditasi Terhadap Minat Mahasiswa Baru Abu Bakar; Dicky Jhon Anderson Butarbutar; Asni Hasanudin; Nurul Mukhlishah; Devi Sakianah
Al-Mada: Jurnal Agama, Sosial, dan Budaya Vol 5 No 4 (2022): Islamic Sociology and Culture
Publisher : LPPM Institut Pesantren KH. Abdul Chalim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/almada.v5i4.2738

Abstract

In order to face competition and maintain the existence of universities, it is necessary to have a good marketing strategy. In attracting new students, several important factors are influenced, including promotion and good college accreditation. This study aims to analyze the effect of promotion and accreditation either partially or jointly. The independent variables in this study were promotion (X1) and accreditation (X2), while the interest of new students (Y) became the dependent variable or was measured in this study. The method used is a quantitative method and a survey approach, the data used are primary data, the method of obtaining data is by distributing questionnaires to respondents and the instrument used is using a Likert scale 1-5 which has been tested for validity and reliability tests. Data processing and analysis in this study used SPSS 25. The results showed that partially promotion had a significant effect on new student interest, while accreditation also had the same impact, while simultaneously promotion and accreditation had a significant effect.
ANALYSIS OF MSME SALES STRATEGY IN THE DIGITAL ERA Pandu Adi Cakranegara; La Ode Marihi; Dicky Jhon Anderson Butarbutar; Poetri AL-Viany Maqfirah; Irham Pakawaru
Jurnal Ekonomi Vol. 11 No. 03 (2022): Jurnal Ekonomi, 2022 Periode Desember
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Business competition in the digital era is one of the references for MSMEs to modify their sales strategies. Since technology applications, particularly in the field of transactions, have become an integral part of the ease of the transaction process, MSMEs cannot compete in terms of sales if their sales strategies do not keep up with digital era developments. In actuality, there are still several challenges for MSMEs, including inadequate capital, continued reliance on direct transactions, and an inability to use technology and the internet for optimizing market segmentation and growing new customers. This is also attributable to the varying e-commerce application skills of human resources. To address the challenges faced by MSMEs, the objective of this research is to provide alternative strategic recommendations for supporting sales success, such as optimizing the internet as a promotional medium and also optimizing the use of e-commerce for sales and transaction processes, implementing digital marketing to reach target markets, transformation mechanisms for online payments, enhancing product and service quality, and boosting customer loyalty through the use of loyalty programs.
DESIGN AND DEVELOPMENT OF ANDROID-BASED TRADITIONAL INDONESIAN CLOTHING IMAGE GUESSING GAME Nicodemus Rahanra; Dila Erlianti; Rissa Megavitry; Dicky Jhon Anderson Butarbutar; Zulfahmi HB
Jurnal Teknik Informatika (Jutif) Vol. 4 No. 1 (2023): JUTIF Volume 4, Number 1, February 2023
Publisher : Informatika, Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52436/1.jutif.2023.4.1.377

Abstract

In terms of cultural traditions, Indonesia is home to a wide variety of very diverse practices. As a result of different regions of the country, Indonesia is home to diverse cultural traditions. Traditional clothing is an important aspect of the Indonesian culture. The traditions and culture of each region are reflected in the clothes worn at traditional ceremonies; in addition, traditional clothing is a decisive feature of the culture of each region. Concern for the maintenance of national culture, which relates to the wearing of indigenous clothing, has been significantly reduced because of the passage of time. For example, one of the main reasons why people's interest in traditional clothing is not as strong as it used to be is because there is not enough socialization and presentation of Indonesian culture in society. The goal of this study project is to create a learning app for Android based on the guesswork of traditional Indonesian clothing. Research and Development techniques were selected as the proximity used for this investigation. Research and Development As a consequence of this research, an educational game that allows users to predict photos of traditional clothing from Indonesia will be produced on the Android platform. This game will also provide information to players about traditional musical instruments that can be found in Indonesia. It is hoped that educational video games will help in the process of exposing children to pre-existing cultures, and such games can also be seen as offering new perspectives to children. It is possible to draw the conclusion, based on the findings of tests conducted using the black box approach, that this application is capable of functioning in an appropriate way. Moreover, it can provide android smartphone customers with instructional games.
The Influence of Service Convenience and Promotional Strategies on Decisions to Transaction Using QRIS and Its Implications on Customer Loyalty Dwi Setyo Aji; Zunan Setiawan; Dicky Jhon Anderson Butarbutar; M Huanza; Saida Zainurossalamia ZA
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 4 (2023): Agustus 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i4.1347

Abstract

The purpose of this study is to examine the impact of promotions and convenience of service on customer loyalty through the choice to transact using QRIS. This research is a quantitative investigation utilizing SPSS 26. The target population for this study consists of bank clients, with a sample size of 100. Data collection methods involve the use of a questionnaire. Based on the data analysis, it can be deduced that promotions and convenience of service have a noteworthy impact on transaction decisions using QRIS. Promotions and convenience of service significantly influence customer loyalty when utilizing QRIS. Transaction decisions do not significantly influence customer loyalty when using QRIS. Indirectly, promotions have a significant impact on customer loyalty through transaction decisions using QRIS. Indirectly, convenience of service has a significant impact on customer loyalty through transaction decisions using QRIS.
EFFECT OF PROMOTION ON PURCHASE DECISION FOR E-TOLL CARD Roinah Roinah; M. Rafid Marwal; Idarianty Idarianty; Dicky Jhon Anderson Butar Butar; Miftahorrozi Miftahorrozi
Cross-Border Journal of Business Management Vol. 2 No. 2 (2022): Cross-Border Journal of Business Management
Publisher : Institut Agama Islam Sultan Muhammaad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The research objective is to analyze effect of promotion on purchase decision for e-toll card. The type of research conducted is causal (cause and effect). The population in this study are the users of the Jakarta–Cikampek Toll Road vehicles during 2020, which amounted to 138,365,987. This study also uses a snowball sampling technique. Hypothesis testing using simple regression analysis. The results show that promotion has a significant effect on purchase decision for e-toll card at the Jakarta–Cikampek Toll Road.
Analysis of The Relationship Between Informal Labor Market Growth, Availability of Job Opportunities and Wage Structure Using A Multidimensional Perspectives Donny Dharmawan; Sugeng Karyadi; Muhammad Irvan; Dicky Jhon Anderson Butarbutar; Musran Munizu
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.10806

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana fenomena terkait dengan defisit pekerjaan yang layak mempengaruhi struktur pasar tenaga kerja. Penelitian ini menggunakan metode ekonometrik dengan tiga metode utama yaitu matriks transisi, estimasi kesenjangan pendapatan dan model campuran. Hasil analisis menunjukkan bahwa meskipun terdapat upaya pertumbuhan ekonomi dan formalisasi, ketersediaan lapangan kerja informal masih merupakan permasalahan yang signifikan. Hasil estimasi kesenjangan pendapatan antara pekerja sektor formal yang mengalami defisit di berbagai dimensi dan yang tidak mengalami defisit menunjukkan perbedaan yang signifikan.
Employee Recruitment Decision Support System Using Analytical Hierarchy Process Method in Security Services Companies Butar Butar, Ribka Sari; Sigalingging, Lasrida; Pramono, Setya; Nuryanto, Uli Wildan; Anderson Butarbutar, Dicky Jhon
Jurnal Informasi dan Teknologi 2023, Vol. 5, No. 4
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v5i4.435

Abstract

The purpose of this study is to determine how to combine the AHP method with other techniques to develop an employee recruiting decision support system. Utilized techniques for gathering data include literature reviews, interviews, and observation. The Rapid Application Development system development technique was employed in this study. Unified Model Language is one of the techniques used in system design to help envision the structure of the system that will be created. The discussion's outcomes allow for the following deductions to be made: Using a combination of web-based AHP and SAW methodologies, the Rapid Application Development method, and the Laravel 8 framework, this research creates an employee recruiting decision support system. It is anticipated that the decision support system for staff recruiting will automate the hiring process, reducing applicant subjectivity. HRD's tasks can be made easier by decision support systems, particularly in the data verification process because the electronic files that are received ensure that they are not mixed up with other documents.
Co-Authors Abu Bakar Annisa Lisdayanti Asni Hasanudin Ayuliana Ayuliana Belianus Patria Latuheru Bestari, Dinda Kayani Putri Budiarto, Balla Wahyu Butar Butar, Ribka Sari Cakranegara, Pandu Adi Devi Sakianah Dila Erlianti Donny Dharmawan Donny Dharmawan Dwi Setyo Aji Farida Yani Idarianty Idarianty Irham Pakawaru La Ode Marihi M. Huanza M. Rafid Marwal Miftahorrozi Miftahorrozi Muhammad Irvan Mukhlishah, Nurul Musran Munizu Nicodemus Rahanra Poetri AL-Viany Maqfirah Pramono, Setya Riny Jefri Rissa Megavitry Roinah Roinah RR. Ella Evrita Hestiandari SIGALINGGING, LASRIDA Sugeng Karyadi Uli Wildan Nuryanto Wiryawan, Dedik ZA, Saida Zainurossalamia Zulfahmi HB Zunan Setiawan