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All Journal Cross-Border Journal of Business Management
Miftahorrozi Miftahorrozi
lstanbul Sabahattin Zaim University, Turkey
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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EFFECT OF SHOPPING LIFESTYLE ON IMPULSIVE PURCHASE IN ONLINE STORE Revi Sesario; Miftahorrozi Miftahorrozi; Aris Munandar; I Nyoman Tri Sutaguna; Muhammad Sulton Aminudin
Cross-Border Journal of Business Management Vol. 2 No. 2 (2022): Cross-Border Journal of Business Management
Publisher : Institut Agama Islam Sultan Muhammaad Syafiuddin Sambas

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Abstract

The purpose of this study is to analyze effect of shopping lifestyle on impulsive purchase in Online Store. This research is a quantitative research with an associative approach. The types of data used in this study are primary and secondary data. The population in this study are consumers in Online Store for types of clothing in Medan City whose number is not known with certainty. The sample in this study were 145 respondents. Data analysis used simple regression analysis. The results show that shopping lifestyle has a positive and significant effect on impulsive purchase in Online Store for types of clothing in Medan City.
EFFECT OF PROMOTION ON PURCHASE DECISION FOR E-TOLL CARD Roinah Roinah; M. Rafid Marwal; Idarianty Idarianty; Dicky Jhon Anderson Butar Butar; Miftahorrozi Miftahorrozi
Cross-Border Journal of Business Management Vol. 2 No. 2 (2022): Cross-Border Journal of Business Management
Publisher : Institut Agama Islam Sultan Muhammaad Syafiuddin Sambas

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Abstract

The research objective is to analyze effect of promotion on purchase decision for e-toll card. The type of research conducted is causal (cause and effect). The population in this study are the users of the Jakarta–Cikampek Toll Road vehicles during 2020, which amounted to 138,365,987. This study also uses a snowball sampling technique. Hypothesis testing using simple regression analysis. The results show that promotion has a significant effect on purchase decision for e-toll card at the Jakarta–Cikampek Toll Road.
Co-Authors Aris Munandar Dicky Jhon Anderson Butarbutar I Nyoman Tri Sutaguna Idarianty Idarianty M. Rafid Marwal Muhammad Sulton Aminudin Revi Sesario Roinah Roinah