Jurnal Vokasi Indonesia
Vol. 4, No. 2

TATA KELOLA DAN METODE PROMOSI INDUSTRI PERBANKANDALAM MENINGKATKAN PEMAHAMAN LITERASI KEUANGAN NASABAH

Kesa, Deni Danial (Unknown)



Article Info

Publish Date
30 Dec 2016

Abstract

A public company is in need of good corporate governance (GCG) and the right marketing strategy. This will affect the image of a company in attracting potential investors. Promotion methods and conditions of a bank will affect the height of low levels of financial literacy clients. When the portfolio shows that they are at risk of making errors of financial decision makers, customers tend to use the service at relatively liquid bank in consultation with adequate information services. Financial literacy services ease the burden on customers in choosing what the decisions related to the assets of its assets (Hackethal et al, 2012 ; Collins, 2012) by providing theoretical and empirical investigation there are three options in include promotions for acculturation with information services such as the allocation of funding, self-assessment, and the delegation of the banking agencies to decide on what kind of services will be selected.

Copyrights © 2016






Journal Info

Abbrev

publication:jvi

Publisher

Subject

Humanities Economics, Econometrics & Finance Education Health Professions Other

Description

a scientific journal in Universitas Indonesia. This Journal serves as a means of dissemination of scientific research results conducted by the academicians both from internal and external. JVI contains research results and applied studies on educational, social humanities, health issues, especially ...