Komunikator
Vol 15, No 2 (2023)

Utilizing YouTube for The Local Film Culture Expansion

Dyna Herlina Suwarto (Universitas Negeri Yogyakarta University of Notthingham)
Firly Annisa (Universitas Muhammadiyah Yogyakarta)
Febriansyah Kulau (Universitas Gadjah Mada)

Article Info

Publish Date
20 Nov 2023

Abstract

This article explore the role of YouTube in developing local film culture. The Covid-19 pandemic has disrupted various local short film festivals and screenings. Local filmmakers are trying to find alternative channels to show their short films via YouTube. Using the media industries studies perspective, this research offers two cases, Tilik and Loz Jogjakartoz, to study the role of YouTube for local film the promotion and distribution. Based on in-depth interviews, Ravacana Films and Kebon Ijo Studio implement specific strategies such as film upload timing, social media promotion and audience attention management so that their films trend on YouTube. This research reveals that YouTube can play an important role in connecting local filmmakers with audiences and the national film industry.

Copyrights © 2023




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Komunikator
Website

Abbrev

JKM

Publisher

Universitas Muhammadiyah Yogyakarta

Subject

Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

Description

Jurnal Komunikator terbit dua kali setahun pada bulan Mei dan November. Berisi tulisan yang diangkat dari hasil penelitian dan pemikiran konseptual di bidang komunikasi. Penerbit menerima sumbangan tulisan yang belum pernah diterbitkan di media lain. Tulisan dapat langsung di input ke dalam sistem ...