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All Journal Komunikator Prosiding Seminar Nasional Program Pengabdian Masyarakat CHANNEL: Jurnal Komunikasi
Firly Annisa
Universitas Muhammadiyah Yogyakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Medicine & Pharmacology Social Sciences

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Pendampingan Manajemen Pelayanan dan Promosi Usaha Kerajinan Gerabah Kasongan Melalui Media Sosial Atik Septi Winarsih; Dewi Sekar Kencono; Firly Annisa
Prosiding Seminar Nasional Program Pengabdian Masyarakat 2022: 4. Kapasitas Daya Saing Usaha Mikro, Kecil, dan Menengah (UMKM) dan Badan Usaha Milik Desa (BU
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/ppm.54.974

Abstract

Asosiasi Kerajinan Tembikar Kasongan didirikan pada tahun 1984 sebagai Koperasi Setia Bawana, yang berarti pengrajin setia tanah. Koperasi ini berkembang pesat setelah gempa Yogyakarta 2006. Desa Wisata Kasongan berada di Kajen, Bangunjiwo, Kabupaten Bantul. Kasongan adalah pusat gerabah Yogyakarta. Banyak warga yang membuat piring, kuali, kendi, toples, pot berbingkai, mainan anak, dan patung. Kasongan, desa wisata yang berjarak 7 km dari pusat Kota Jogja, menawarkan kursus kerajinan tangan dan pembuatan gerabah. Sejak Perang Diponegoro, Kasongan telah membuat gerabah, menurut Isi.ac.id (1825-1830). Mereka membuat kuali, pengaron, anglo kecil, anak perempuan, dan tembikar lainnya untuk keperluan sehari-hari. Terakhir, gerabah diolah menjadi oleh-oleh wisata. Desain sederhana tembikar Kasongan menjadi ikon lokal. Desa menghasilkan gerabah berkualitas ekspor untuk maju. Sudah mencapai pasar Eropa dan Amerika. Pada tahun 2006, terdapat 584 pengrajin. Namun saat ini, anggota koperasi berjumlah 200 orang dan yang aktif hanya 30 orang. Di masa pandemi ini, hanya sedikit yang aktif karena gerabah Kasongan diekspor. Kegiatan pengabdian kepada masyarakat antara lain mempromosikan gerabah Kasongan melalui media sosial karena di masa pandemi Covid-19 sebaiknya menjual produk secara online atau melalui media sosial. Media sosial memungkinkan orang untuk membeli tembikar tanpa meninggalkan rumah. Orang perlu memeriksa status WhatsApp dan Instagram. Toko online semakin banyak di toko offline (toko online). Dengan bantuan ini, diharapkan semakin banyak pengrajin yang menjual dagangannya secara online. Konsumen senang karena tidak kehilangan uang transport dan barang sampai dengan selamat
Utilizing YouTube for The Local Film Culture Expansion Dyna Herlina Suwarto; Firly Annisa; Febriansyah Kulau
Komunikator Vol 15, No 2 (2023)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.19229

Abstract

This article explore the role of YouTube in developing local film culture. The Covid-19 pandemic has disrupted various local short film festivals and screenings. Local filmmakers are trying to find alternative channels to show their short films via YouTube. Using the media industries studies perspective, this research offers two cases, Tilik and Loz Jogjakartoz, to study the role of YouTube for local film the promotion and distribution. Based on in-depth interviews, Ravacana Films and Kebon Ijo Studio implement specific strategies such as film upload timing, social media promotion and audience attention management so that their films trend on YouTube. This research reveals that YouTube can play an important role in connecting local filmmakers with audiences and the national film industry.
The Crisis of Expertise? Digital Religious Authority in Islamic Political Discourse on YouTube Elita Putri Pradipta; Firly Annisa
CHANNEL: Jurnal Komunikasi Vol. 14 No. 1 (2026): CHANNEL: Jurnal Komunikasi 28th Edition
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v14i1.2032

Abstract

This study examines the transformation of religious authority in digital media through Islamic political discourse on YouTube, focusing on the content produced by Guru Gembul. Employing Fairclough’s Critical Discourse Analysis, this research analyzes selected YouTube videos published between December 2024 and April 2025, using video transcripts and visual elements as primary data. The study investigates how religious authority is discursively constructed in the absence of formal religious or academic credentials. The findings reveal that authority is produced through casual language, emotional appeals, and trend-responsive narratives that prioritize audience engagement over epistemic depth. Rather than presenting systematic theological arguments, book references function as symbolic markers of intellectual credibility. It indicates a shift in how expertise is evaluated in digital religious spaces, where visibility, affectivity, and resonance with audiences become central sources of authority. This study contributes to scholarship on digital religion and media discourse by demonstrating how religious authority is reconfigured through platform-mediated discursive practices, extending Critical Discourse Analysis beyond traditional institutional contexts. In practice, the findings highlight the importance of digital literacy for critically assessing religious authority in online environments.
Co-Authors Atik Septi Winarsih Dyna Herlina Suwarto Elita Putri Pradipta Febriansyah Kulau Kencono, Dewi Sekar