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All Journal Komunikator Prosiding Seminar Nasional Program Pengabdian Masyarakat Proceedings of Jogjakarta Communication Conference (JCC)
Firly Annisa
Universitas Muhammadiyah Yogyakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Medicine & Pharmacology Social Sciences

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Pendampingan Manajemen Pelayanan dan Promosi Usaha Kerajinan Gerabah Kasongan Melalui Media Sosial Atik Septi Winarsih; Dewi Sekar Kencono; Firly Annisa
Prosiding Seminar Nasional Program Pengabdian Masyarakat 2022: 4. Kapasitas Daya Saing Usaha Mikro, Kecil, dan Menengah (UMKM) dan Badan Usaha Milik Desa (BU
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/ppm.54.974

Abstract

Asosiasi Kerajinan Tembikar Kasongan didirikan pada tahun 1984 sebagai Koperasi Setia Bawana, yang berarti pengrajin setia tanah. Koperasi ini berkembang pesat setelah gempa Yogyakarta 2006. Desa Wisata Kasongan berada di Kajen, Bangunjiwo, Kabupaten Bantul. Kasongan adalah pusat gerabah Yogyakarta. Banyak warga yang membuat piring, kuali, kendi, toples, pot berbingkai, mainan anak, dan patung. Kasongan, desa wisata yang berjarak 7 km dari pusat Kota Jogja, menawarkan kursus kerajinan tangan dan pembuatan gerabah. Sejak Perang Diponegoro, Kasongan telah membuat gerabah, menurut Isi.ac.id (1825-1830). Mereka membuat kuali, pengaron, anglo kecil, anak perempuan, dan tembikar lainnya untuk keperluan sehari-hari. Terakhir, gerabah diolah menjadi oleh-oleh wisata. Desain sederhana tembikar Kasongan menjadi ikon lokal. Desa menghasilkan gerabah berkualitas ekspor untuk maju. Sudah mencapai pasar Eropa dan Amerika. Pada tahun 2006, terdapat 584 pengrajin. Namun saat ini, anggota koperasi berjumlah 200 orang dan yang aktif hanya 30 orang. Di masa pandemi ini, hanya sedikit yang aktif karena gerabah Kasongan diekspor. Kegiatan pengabdian kepada masyarakat antara lain mempromosikan gerabah Kasongan melalui media sosial karena di masa pandemi Covid-19 sebaiknya menjual produk secara online atau melalui media sosial. Media sosial memungkinkan orang untuk membeli tembikar tanpa meninggalkan rumah. Orang perlu memeriksa status WhatsApp dan Instagram. Toko online semakin banyak di toko offline (toko online). Dengan bantuan ini, diharapkan semakin banyak pengrajin yang menjual dagangannya secara online. Konsumen senang karena tidak kehilangan uang transport dan barang sampai dengan selamat
Utilizing YouTube for The Local Film Culture Expansion Dyna Herlina Suwarto; Firly Annisa; Febriansyah Kulau
Komunikator Vol 15, No 2 (2023)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.19229

Abstract

This article explore the role of YouTube in developing local film culture. The Covid-19 pandemic has disrupted various local short film festivals and screenings. Local filmmakers are trying to find alternative channels to show their short films via YouTube. Using the media industries studies perspective, this research offers two cases, Tilik and Loz Jogjakartoz, to study the role of YouTube for local film the promotion and distribution. Based on in-depth interviews, Ravacana Films and Kebon Ijo Studio implement specific strategies such as film upload timing, social media promotion and audience attention management so that their films trend on YouTube. This research reveals that YouTube can play an important role in connecting local filmmakers with audiences and the national film industry.
Women in Doubt: Women's Representation in K-Drama Series Search: WWW Tarisha Artya Andjani; Firly Annisa
Jogjakarta Communication Conference (JCC) Vol. 2 No. 1 (2024): The 5th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

Korean film and drama serve as powerful mediums of mass communication, capable of portraying and depicting the realities inherent in the cultural and social fabric of Korean society. "Search: WWW," a Korean drama released in 2019, delves into the conflicts, triumphs, and setbacks experienced by its female protagonists in the workplace. This study aims to examine the portrayal and representation of women in "Search: WWW." Employing a constructivist paradigm with a qualitative approach, the author seeks to identify and analyze signs of patriarchal culture manifested in the female characters using Roland Barthes' semiotic analysis method, encompassing denotation, connotation, and myth. The findings of this research underscore the significant role of media in shaping the perception of women in "Search: WWW." Despite featuring female characters with successful careers, characterized by self-reliance, intelligence, rationality, and determination, the study reveals underlying narratives cautioning women against certain pursuits, such as prioritizing independence and solitude, seeking divorce for freedom, and acquiescing to figures of greater power. Thus, the drama continues to reflect the patriarchal norms prevalent in Korean society.
Female Characters' Resistance to Domestication in the Netflix Film Gadis Kretek Series, Simone de Beauvoir's Feminism Studies Nur Annisa Miftachul Jannah; Firly Annisa
Jogjakarta Communication Conference (JCC) Vol. 2 No. 1 (2024): The 5th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

  The Gadis Kretek series on Netflix (2023) emerged as a phenomenal show upon its debut in November 2023. This series, an adaptation of Ratih Kumala's novel "Gadis Kretek" (2012), showcases the journey of the main character, Dasiyah, as she endeavors to break free from the constraints of patriarchy amidst the backdrop of 1960s Indonesian political turmoil. Dasiyah's character consistently challenges the societal norms that confine her as a woman. This research seeks to identify the various forms of resistance displayed by female characters against domestication, drawing upon Simone de Beauvoir's feminist theories. The primary source material for this study is the Netflix series "Gadis Kretek," analyzed through qualitative methods and cinematographic techniques. Findings reveal instances of social injustice perpetrated against female characters through domestication. Resistance among these characters manifests in rejecting arranged marriages, refusing subordination, pursuing employment, and boldly advocating for their romantic interests. Thus, this research contributes to understanding the imperative of resisting domestication, particularly for women.
Co-Authors Atik Septi Winarsih Dyna Herlina Suwarto Febriansyah Kulau Kencono, Dewi Sekar Nur Annisa Miftachul Jannah Tarisha Artya Andjani